Update Tag

The Update Tag node is designed to manage audience tags during your campaign journey. It allows you to add, remove, or update key-value paired tags to help with audience segmentation and targeting.

In the “Add these tags to audiences” field, you can enter the tags you want to assign to users. Simply type a tag and press Enter to confirm it. For example, if users completed a specific action, you might tag them as engaged or webinar-attendee. Type each tag and press Enter to confirm.

In the “Remove these tags from audiences” field, you can specify tags that should be removed from users. Similar to the add field, type the tag name and press Enter after each one to ensure it is properly recognized and applied.For instance, you might remove a new-user tag once someone has completed onboarding.

If you want to work with key-value tags, you can use the “Update Key Value tags” section. First, select a key from the dropdown list. Then, enter the new value you want to assign to that key for the users passing through this node. This is especially useful for more detailed user categorization and targeting. For example, let’s say you want to tag users based on their subscription type. In the “Update Key Value tags” section, select the key subscription from the dropdown, then type premium as the value. Every user who reaches this step in the journey will now be tagged with subscription: premium, making it easy to group and target them later.

If the tag you need doesn’t already exist, you can click on “New Create Tag.” This allows you to create and use a new tag specifically for your current journey.