End

The End node marks the termination point of a journey path. Once a contact reaches this node, they exit the flow entirely and no further actions will be executed for them within that journey.

How to Use “End” Node in a Campaign Flow

You should use the End node at the end of each path that you do not intend to continue. For example, if a contact does not meet a specific condition or fails to engage, you might direct them to an End node. This ensures the flow stops cleanly and prevents further processing or unintended actions.

In split scenarios, not every path needs to rejoin the main journey. Some branches such as those containing disqualified or inactive users can end independently. In such cases, simply place an End node at the end of that path to finalize it.