Random Split

The Random Split node allows you to divide your audience randomly into up to three distinct paths. This feature is useful for creating varied campaign experiences such as A/B or A/B/C testing, experimentation, or distributing traffic across multiple strategies.

Initiating Random Split

To begin, connect the Random Split node to any available audience segment. This connection is typically made following an action node, allowing you to distribute the campaign audience at the onset of their journey.

Configuring Path Percentages

By default, the Random Split node divides your audience into two paths. You can adjust how much of your audience goes into each path by entering the desired percentages (e.g., 50% and 50%, or 70% and 30%).

If you want to divide your audience into three paths, click the Add button. This will create a third path where you can enter a new percentage. Make sure the total of all percentages adds up to 100%.

Once you've set the percentages, click Save.

Mapping Out the Journey

After setting your random split paths, connect each path to the next step in the journey. This could be an Action node (like Email or SMS) or a decision node (like a wait, or end).

This way, each group of users will follow a different path based on the split, allowing you to create unique experiences for each audience segment.