Analytics

This page answers common questions about campaign reporting in Dengage: where to find campaign and channel reports, how to enable conversion tracking, how conversion and revenue are calculated, and how to get reports for transactional sends. Each answer links to the user guide page with the full details.

Where can I find a campaign's report?

Go to Campaign > Flow Campaigns > Flow and open the One Time or Recurring tab. Click the campaign you want to see, then open the Analytics tab to reach the campaign report. In the Recurring campaign, you may also check every send report under the "History" tab as well.

See Flow Analytics for the metrics in each channel's report.

Can I see the performance of all my sends over a time period?

Yes. Go to Analytics > Flow Analytics > Channel Report. Pick the date range from the calendar at the top right, for example the last 30 days or a custom range. You can filter by channel and tag, and split the chart by channel.

For a single channel in more detail, use Analytics > Channel Performance and pick the channel. See Channel Reports.

How do I enable conversion tracking on a campaign?

Conversion data appears in reports only after you set up a conversion event and enable it on the campaign:

1. Under Settings > Events & Data > Event Definition, save the situations you want to count as conversions.
2. While creating the campaign, click Delivery Settings at the top right of the campaign screen. In the popup, open the Conversion Tracking tab and turn on Conversion Goal. Select the event definition you created in the Conversion Event field and save.

Once enabled, conversions appear in the campaign's Analytics tab. See Delivery Settings.

How does Dengage calculate conversion and revenue?

Dengage calculates conversion and revenue based on events like Delivered, Open, and Click within multichannel marketing campaigns. The choice of conversion tracking criteria (Delivered, Open, Click) is made globally and influences all campaigns. Conversion is attributed to the most recent event, such as Click, Open, or Delivered, depending on the global selection criteria.

For a full explanation of how conversion metrics are shown in reports, see Decoding Conversion Metrics in Reporting.

Can I get reports for transactional sends?

Yes. Transactional email, push and SMS sending reports are available through the API: