Time Zone Based Delivery

The Timezone Feature enables recurring campaigns to be delivered based on each recipient's local time zone, allowing for more personalized and timely communication. This feature is designed to improve user engagement by ensuring that messages, especially those that are time-sensitive like birthday greetings or special promotions, reach recipients at an optimal local time.

If a segment contains users in different time zones, the recurring campaign is sent according to the local time zone of each recipient.

How to Access

To set up timezone-based sending, follow these steps:

Access Through Campaign Flows
- Go to Campaign > Flows > New > Recurring.
- In the Recurring Campaign screen, locate Settings.
- Under Schedule Options, choose Time Zone - Based Delivery.

2.Access Through Content Section

First, create and save your content.
Once saved, publish the content, and click the Create Campaign button located in the upper-right corner.
In the Scheduling Options section, select Time Zone - Based Delivery.

How to Use

You can enable the Time Zone-Based Sending option from either the Flow Campaign screen or the Content Campaign Creation screen.

Initiate a New Recurring Campaign

Start by navigating to Campaign > Flows > New > Recurring to create a new recurring campaign.
Or start by navigating to Content > Create Campaign to create a new recurring campaign.

Locate the Time Zone-Based Delivery Option

In the campaign setup screen, go to Settings and locate the Schedule Options section.
Select the option labeled Time Zone - Based Delivery. This setting enables campaign delivery to align with each recipient’s local time zone.

Set Delivery Date and Time

Select Date: Choose the date you want the campaign to start. This will be the date on which recipients in each time zone will begin to receive the campaign.
Select Time: Specify the time you want the campaign to be delivered according to each recipient's local time zone.

Repeat Daily Until End Date

If you want your campaign to be repeated, you’ll set an End Date. This allows the campaign to be delivered multiple times across dates, based on the frequency you select.
Select Date: Choose the end date for your campaign’s recurring schedule. This is the last date on which your campaign will be sent out, according to each recipient’s local time.
Behavior Without "Repeat Daily Until End Date"
If Repeat Daily Until End Date is not selected, the campaign operates like a one-time campaign. It sends to all recipients across all time zones once and completes when delivery to all segments is finalized.
Behavior With "Repeat Daily Until End Date"
If Repeat Daily Until End Date is selected and the end date has not yet been reached, the campaign continues to send daily after completing the initial timezone-based deliveries. This ensures consistent engagement throughout the recurring period.

Complete Campaign Setup and Launch

Finalize Your Campaign
After configuring the scheduling, complete the remaining setup steps and review all campaign details. Once satisfied, finalize and launch your campaign, ensuring it will reach recipients at the intended times in their local time zones.
Identify Timezone Campaigns
After launching the campaign, go to Campaign > Flows. In the campaign listing, look for the "world with clock" icon, which indicates that the campaign is set up as a time zone-based campaign.

3.View Campaign Details
To see detailed information about the campaign:

Click on the campaign in the listing.
Navigate to the History tab.
Review details such as, channels, start date, GMT, status, sent, and delivered metrics.

GTM

Positive GMT Offsets (Ahead of GMT)

GMT+0: Greenwich Mean Time (Greenwich, London, Iceland)
GMT+1: Central European Time (CET) - (Berlin, Paris, Madrid)
GMT+2: Eastern European Time (EET) - (Athens, Istanbul, Cairo)
GMT+3: Moscow Time (MSK) - (Moscow, Riyadh, Nairobi)
GMT+4: Azerbaijan Time (Baku, Dubai)
GMT+5: Pakistan Time (Islamabad, Karachi)
GMT+6: Bangladesh Time (Dhaka)
GMT+7: Indochina Time (Bangkok, Hanoi, Jakarta)
GMT+8: China Time (Beijing, Hong Kong, Kuala Lumpur)
GMT+9: Japan Time (Tokyo, Seoul)
GMT+10: Eastern Australia Time (Sydney, Brisbane)
GMT+11: Solomon Time (Solomon Islands, New Caledonia)
GMT+12: Fiji Time (Fiji, New Zealand - Wellington)

Negative GMT Offsets (Behind GMT)

GMT-0: Also Greenwich Mean Time (Greenwich, London)
GMT-1: Azores Time (Azores Islands)
GMT-2: South Georgia Time (South Georgia and South Sandwich Islands)
GMT-3: Brazil Time (Buenos Aires, São Paulo)
GMT-4: Atlantic Time (Caracas, Santiago)
GMT-5: Eastern Time (EST) - (New York, Toronto, Lima)
GMT-6: Central Time (CST) - (Mexico City, Chicago)
GMT-7: Mountain Time (MST) - (Denver, Calgary)
GMT-8: Pacific Time (PST) - (Los Angeles, Vancouver)
GMT-9: Alaska Time (Anchorage)
GMT-10: Hawaii-Aleutian Time (Honolulu)
GMT-11: Samoa Time (Samoa, Midway Islands)
GMT-12: Baker Island Time (Baker Island, Howland Island)

This list represents the standard fixed versions of time zones. Many countries observe Daylight Saving Time (DST), which may shift the time zone by one hour during specific periods.

Prerequisites

A timezone column should be added to the master_contact and master_device_table tables.
The timezone column must also be returned in the master_device view.
Providing Timezone Data: Ensure that you include a valid IANA timezone name in the timezone column of the master_contact table. (You can use Zone_ID from the IANA Time Zone Database for reference.) If this column doesn’t contain a valid IANA timezone name for a segmented user, deliveries will default to the account’s defined timezone.
Updating SDK Version: To populate the timezone column in the master_device table automatically, make sure you are using the latest SDK version.
This timezone feature is specifically available for Recurring Campaigns only.