Decision Split

The Decision Split node allows you to segment your audience based on predefined rules, such as saved segments or custom SQL queries. It helps you guide each contact down the most relevant path.

Initiating a Decision Split

To add a Decision Split to your campaign, connect it immediately after an Action node in the flow.

Defining Your Decision Criteria

Set up your decision logic by adding filters to define which contacts should continue through this path. Once your conditions are in place, click OK to save. For example, you can create a segment that includes users who have made a purchase within the last thirty days.

Using Exclusion Filters

To fine-tune your audience even further, you can apply exclusion filters to remove specific users from the segment based on additional conditions.

Establishing Pathways After the Decision Split

Once you've set your Decision Split criteria, you need to connect each outcome to the next step in the flow:

• 🟢 Green Wire: This path represents contacts who match the segment or criteria you defined.
• ⚪ Gray Wire: This path represents contacts who do not match the criteria.

Example Use Case:

In the illustration above, the Decision Split is used to check whether users completed an order after receiving an Email Campaign:

• Users who did not complete an order are directed to receive a Push Notification as a follow-up.
• Users who did complete an order are not sent any further messages, ending their journey in the flow.

This setup helps ensure that only the right audience continues receiving communication based on their behavior.