Rich Text Editor

The Rich Text Editor is the fastest way to create simple, text-focused email content in Dengage. It works like a familiar word processor: you type your message, style it with the toolbar, and enrich it with images, links, personalization tags, and dynamic content, with no HTML knowledge required.

Create an Email with the Rich Text Editor

1. Navigate to Content > Marketing > Email.
2. Click the New button.
3. In the Select a Type window, choose Rich Text Editor.
4. In the General step, fill in:
   • Name (required): An internal name to find this content later. Recipients never see it.
   • Folder: Where the content is stored. Click Change Folder to pick a different one.
   • Description (optional): A short internal note about the content's purpose.
5. Click Next to open the Content step.

You can return to the General step at any time by clicking the pencil icon on the General card.

Get to Know the Screen

The Content step gathers everything your email needs on a single page:

Set Up the Sender and Subject

Sender Profiles: Select which verified sender address the email goes out from. Click New to create a new sender profile.

From Name (required): The display name recipients see in their inbox. It is pre-filled from the sender profile. If you change it here, the new name is only shown in sends of this content, and the sender profile itself is not changed.

Reply To: An optional address that receives replies, if it should differ from the sender address.

Subject (required): The subject line of your email.

Pre-header: The short preview line shown after the subject in most inboxes. A good pre-header complements the subject and increases open rates.

Next to the Subject and Pre-header fields you'll find three helper icons:

• Zeki AI (wand icon): Get AI-generated suggestions from Zeki, Dengage's AI assistant.
• Customization (</> icon): Opens the Customization Selector so you can personalize the field with contact data, for example the recipient's name in the subject. The same icon is also available on From Name and Reply To.
• Emoji (smiley icon): Insert emojis without leaving the app.

Annotation: Toggle on to activate e-mail annotations, which can enhance how the email appears in Gmail's Promotions tab. See Gmail Annotation Setup for details.

Format Your Text

The toolbar gives you everything you need for clean, readable email copy:

Work with Tables

Use tables to lay out structured information such as order summaries or price lists.

1. Click the Table button in the toolbar.
2. Hover over Table and select the number of rows and columns in the grid.
3. Click inside the table to refine it with the same menu:
   • Table properties: adjusts spacing, borders, and dimensions.
   • Cell / Row / Column: inserts, deletes, merges, or configures individual parts.
   • Delete table: removes the entire table.

Insert Menu

Click + Insert in the toolbar to add richer elements at the cursor position.

Insert an Image

Choose Insert > Image to open the Insert/edit image dialog:

• General tab
  1. Paste an image URL into Source, or click the browse icon to open the Image Selector and pick an image from your media library folders.
  2. Add an Image description (alt text). It is shown when images are blocked and is important for accessibility.
  3. Set Dimensions if needed, and keep Constrain proportions checked to avoid distortion.
• Upload tab: Click Browse for an image or drag and drop a file to upload it directly.

Click Ok to place the image.

Insert a Link

Select the text you want to make clickable and choose Insert > Link (or press ⌘+K / Ctrl+K):

• Url: The destination web address.
• Text to display: The clickable text shown in the email.
• Title: Optional text shown when hovering over the link.
• Target: New window opens the link in a new tab or window; None opens it in the same window.

Click Ok to insert the link.

Customization Tags

Choose Insert > Customization Tags to open the Customization Selector, search for a field, and click it to insert a personalization tag at the cursor.

For deeper personalization scenarios, see Advanced Personalization in Email.

Dynamic Content

Choose Insert > Dynamic Content to open the Select a Dynamic Content window with three tabs:

• Product Box: Displays product information (images, names, prices) dynamically, tailored to each recipient's behavior or preferences.
• HTML: Inserts a saved custom HTML snippet for visually rich or interactive elements.
• Plain Text: Inserts dynamic text that adapts to recipient data or context.

Click an item to insert it, or click the + button to create a new dynamic content. Inserted dynamic content appears as a labeled chip in the editor and is resolved into real content at send time.

Unsubscribe Link

Choose Insert > Unsubscribe Link to insert the {{unsubscribe-link}} tag at the cursor. At send time it becomes a working opt-out link.

View as Webpage

Choose Insert > View as Webpage to insert the {{view-as-webpage-link}} tag. At send time it becomes a link that opens the email in a browser, useful for recipients whose email clients block images or break the layout.

Special Characters

Choose Insert > Special character to open a symbol grid with currency signs, mathematical symbols, accented letters, and more. Click a character to insert it.

Edit the HTML Source

Click the Source code (<>) button on the second toolbar row to view or edit the HTML behind your content. Adjust the markup as needed and click Ok to apply the changes to the editor.

Create Multi-Language Versions

Click Add Languages at the top of the Content step to prepare the same email in multiple languages:

• Copy from Content: starts the new language version from an existing content.
• Create Blank Email Content: starts the new language version from scratch.

Each language version has its own subject, pre-header, and body, so you can deliver the version matching each recipient's language.

Keep an Eye on Content Size

The Content Size indicator at the top of the page shows the current weight of your email in KB.

Save, Preview, and Publish

• Save Draft: Saves your work without making it available for campaigns.
• Preview & Test: Opens the preview and test options so you can check the result before sending.
• Publish: Makes the content ready to use in campaigns and flows.
• Cancel: Leaves the page without saving.

Tips for Better Emails

• Write the subject and pre-header as a pair. The pre-header should add information, not repeat the subject.
• Always send a test to yourself and check the email on mobile; most recipients read on a phone.
• Use customization tags to make even simple emails feel personal, starting with the recipient's name in the subject.
• Prefer the media library over external image URLs so images stay available for the lifetime of the email.
• Keep paragraphs short and use headings and lists. Recipients scan, they don't read.

Frequently Asked Questions

Why is the Preview & Test button disabled?
The button stays disabled while the content is still empty. Fill in the required fields, starting with the subject and body, then save draft and it becomes available.

Why can't I add a Targeting customization?
The content already contains Flow customizations. Remove them first to switch to Targeting customizations. The two types cannot be mixed in one content.

Where do I add an unsubscribe link?
Use Insert > Unsubscribe Link for the standard link, or Insert > Customization Tags > System Parameters to choose between Unsubscribe Link and Brand Unsubscribe Link.

Can I edit the HTML of my email?
Yes. Click the Source code (<>) button in the toolbar. For fully hand-coded emails, the Code Editor is the better tool.

How do I send the same email in several languages?
Click Add Languages at the top of the Content step and create a version per language, either from scratch or by copying an existing content.