Decision Nodes

Decision nodes are logic points in a user journey that determine the next step based on user actions, attributes, or random selection. These nodes guide users through different paths depending on how they interact with the journey or meet certain conditions.

Decision Nodes

Types of Decision Nodes

Node NameDescription
Engagement SplitRoutes users based on how they interacted with previous messages—for example, whether they opened an email or clicked a link.
Random SplitRandomly splits users into different paths. Great for testing different versions of a journey.
Decision SplitSends users down different paths based on specific criteria, like location, purchase history, or specific attributes.
WaitAdds a delay before moving to the next step in the journey. Useful for pacing communication.
JoinMerges multiple paths back into one after a split.
EndMarks the end of a journey. Once users reach this node, no further steps are taken.


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