Email Analytics

The Email Detailed Report is the analytics screen that opens for every completed email send, giving you a complete picture of delivery, engagement, and revenue performance. It is organized into five tabs — Summary, Domain Distribution, Click Report, Heat Map, and Browsers and Devices — each answering a different question about how your campaign performed.

This guide walks through every tab and metric, using screenshots captured from a live campaign report, so you know exactly what each number means and how to act on it.

How to Access

• Navigate to Campaign > Flows from the main menu. Click on your campaign name to view the report.
• Alternatively, click the three dots (⋮) at the end of the campaign row and select Flow/Analytics.
  

For recurring campaigns, first select the Job Version, set the Date Range, then press the Report button to generate the report.

The report header shows the campaign name, its status (e.g. Completed), and Total Targeted - the number of targeted recipients. Use the Public ID button on the right to get the report's shareable ID.

How to Use

The report opens on the Summary tab. Switch between tabs using the bar at the top of the screen:

Summary | Domain Distribution | Click Report | Heat Map | Browsers and Devices.

Summary

The Summary tab shows the overall performance of the send at a glance: content details, KPI cards, opens by device, the send funnel, key stats, and revenue metrics.

• Content card: shows the From Name (sender name and address), the Subject line, assigned Tags, and a thumbnail preview of the email.

• Total Sent: total messages sent, with Unsent, Exclude, and Has Error breakdowns - click more for details.

• Delivered: successfully delivered messages and the delivery rate (%).

• Unique Opens / Unique Clicks: unique people who opened / clicked, with Total and Unique breakdowns and rates.

• Bounces: undeliverable messages, split into Soft (temporary issues) and Hard (permanent issues such as invalid addresses).

• Complaints: counts and percentages of Unsubscribe and Spam reports.

• Opens By Device: donut chart splitting opens across Mobile Phone, Tablet, Desktop, and Unknown.

• Email Send Performance: funnel showing Delivered → Delivery Rate, Unique Opens → Open Rate, and Unique Clicks → Click To Open Rate (CTOR) — the share of openers who clicked.

• Key Stats: the Top Domain, Top Device Category, Top Operating System, and Top Browser for this send.

• Visit / Conversions / Total Orders / Revenue: site visits, conversions (Total and Unique), orders, and revenue attributed to the campaign.
  

  

  Domain Distribution

  
  Breaks the send results down by recipient email domain (gmail.com, hotmail.com, etc.) so you can spot provider-specific delivery or engagement issues. It has two sub-views: Delivery Insights and Domain Summary. Use Download at the top right to export the table.

Both views share the same columns:

Click Report

Shows the click performance of every individual link in the email, so you can see at link level which content attracted interest.

• People Clicked: People who clicked at least one link.
• Total Clicks: All clicks across all links.
• Clicks Per Person: Average clicks per clicker (Total Clicks People Clicked).
• Didn't Click: Recipients who did not click any link.

Heat Map

Overlays click density on top of your email design. Colored bubbles show where recipients clicked - the stronger the highlight, the more clicks that area received.

Each clickable area like top menu links, hero image, category cards, forms its own heat zone. If a CTA is not getting the clicks you expected, consider testing its position, size, or copy.

Browsers and Devices

Shows the technical environment of the people who opened or clicked, in four blocks: Device Type (mobile / desktop / tablet), Browser, Device (model/family), and Operating System.

The data is generated from open and click signals from contacts; until signals arrive each block shows "No information found." Calculations are based on unique openers, as noted at the bottom of the screen.

Additional Info

Campaign-level Detailed Report. At the campaign (flow) level, the Detailed Report also includes: Total Send split into Contacts (registered users) and Anonymous (unregistered users); a Channel Comparison section with Sends, Delivered, and Engagement per channel; a Sends table (Send Name, Channel, Status, Audience, Delivered, Opens, Clicks - shown as numbers or percentages); and a performance chart with daily / weekly monthly views toggling between Delivered and Engagement.

Prerequisites

• The report becomes available after the send is completed; engagement metrics fill in as open and click signals arrive from contacts.
• For recurring campaigns, a Job Version and Date Range must be selected before the report can be generated.
• The Browsers and Devices tab requires open/click signals and is based on unique openers.