The Frequency Capping feature in the Campaign Configuration section helps you manage how often your audience receives communications, preventing overcommunication and improving user engagement.

General Rules

Displays a summary of current frequency capping settings. To add a new rule, set the timeframe (e.g., daily, weekly), communication type (e.g., email, push), and limit (e.g., 5 daily emails). Save the rule by clicking Add.

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Note

Frequency capping is enforced at the contact level, but delivery may occur through multiple devices associated with that contact. For instance, if a contact has multiple devices (e.g., phone, tablet), the system may deliver one message to each device. As a result, it may appear that more than one message has been sent to the same contact, even though the rule (e.g., 1 Daily Push) is in effect.

Rules for Send Tags

Summarizes capping rules for specific audience tags. Create a rule by selecting a timeframe, communication type, and limit for the chosen tag. Use the Tag Selector Table to pick tags and click Add to save.

Tag Selector Table (Options):Provides a list of available tags that can be selected when adding new rules, allowing users to apply frequency capping to specific segments of their audience.

Frequency Capping Exclusion

The Frequency Capping Exclusion feature introduces a new way to manage exceptions to your send limits. Located under the Audience Settings section, this enhancement allows you to define specific contact groups that are not subject to frequency capping rules, ensuring that high-priority users can receive uninterrupted communications.

Frequency Capping helps control how many times a contact can receive messages within a certain timeframe (e.g., daily or weekly). With this new feature, you can now exclude certain users from these limits by specifying them using a contact key.

This is particularly useful for critical operational communications, or specific business use cases where messaging limits should not apply.

How to Access

Navigation Path: Settings > Campaign Configurations > Frequency Capping

To use this feature, navigate to Settings > Campaign Configurations > Frequency Capping. Scroll to the bottom of the page to locate the newly added Audience Settings section. This section is where you can define which users should be excluded from frequency capping logic.

How to Use Frequency Capping Exclusion

1. Select a Contact Key In the Audience Settings section, use the search field to look up individual users by entering a contact key value.This search helps you locate the exact user you wish to exclude from frequency capping rules.

1. Add Users to the Exclusion List; Once you've selected a contact key, manually enter the identifiers of the users you want to exclude from frequency capping. These users will be added to the Selected Audience list.
2. Save Changes; After adding the relevant users, click Save to apply the changes. The users listed in the Selected Audience will now be excluded from all frequency capping rules.

Timeframe Logic

Frequency capping uses calendar-based timeframes.

Daily Logic

• Time window: 00:00:00 – 23:59:59
• Daily limits reset at the beginning of each new day

Example

If a contact receives a message at 23:59, they can receive another message at 00:01 because the daily counter resets after midnight.

Weekly Logic

• Uses the this_week_send_count value
• Based on the calendar week
• Resets every Monday at 00:00

Important Behavior

• On Monday, the weekly counter resets to 0
• Messages sent on Monday begin appearing in reporting starting Tuesday because weekly statistics tables update with a 1-day reporting delay.
• No data is lost during this process.

Monthly Logic

• Uses the this_month_send_count value
• Based on the calendar month
• Resets on the 1st day of the month at 00:00

Important Behavior

The monthly window changes depending on the month:

• February: approximately 28 days
• January, March, etc.: 31 days

This is not a fixed 30-day rolling window.

• On the first day of the month, the counter resets to 0
• Messages sent on that day begin appearing in reporting the following day because monthly statistics tables update with a 1-day reporting delay.
• No data is lost during this process.

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Note

Daily frequency checks use send tables for real-time counting. Weekly and monthly checks use statistics tables. Since statistics tables are updated daily, weekly and monthly counts may reflect data up to the previous day.