Channel Insights

A detailed breakdown of different communication channels within your campaigns to evaluate their effectiveness.

Email: Tracks email campaign effectiveness, covering delivery rates, open rates, and user engagement.
- Push: Provides insights into push notification performance, including delivery success and user interactions.
- Onsite: Measures the impact of onsite messages and personalized content.
- In-app: Tracks user engagement with in-app messages and their influence on retention.
- SMS/MMS: Analyzes SMS and MMS campaigns, focusing on delivery rates and user responses.
- Email: A high-level summary of all email campaigns, providing an overview of their overall performance.

Email

The Email Report provides detailed insights into the performance of your email campaigns. It is divided into two main sections:

Metrics – Displays numerical data on email performance.
Charts (Visuals) – Provides graphical representations of key metrics for easier analysis.

Email Metrics Section

The Metrics section includes the following key performance indicators:

Total Sent: Total number of emails sent, including successes and failures.
Delivered: Number of emails successfully delivered to recipients.
Opens: Number of times emails were opened by recipients.
Clicks: Number of times recipients clicked on links in emails.
Unique Opens: Number of unique recipients who opened the emails.
Unique Clicks: Number of unique recipients who clicked on links in the emails.
Bounces: Number of emails that failed to deliver to recipients.
Complaints: Number of emails marked as spam or complained about.
Unsubscribes: Number of recipients who unsubscribed from emails.
Delivery Rate: Percentage of sent emails that were successfully delivered.
Open Rate: Percentage of delivered emails that were opened.
Unique Open Rate: Percentage of delivered emails that were uniquely opened by recipients.
Click Rate: Percentage of delivered emails that received a click.
Unique Click Rate: Percentage of delivered emails that received unique clicks from recipients.
Bounce Rate: Percentage of sent emails that failed to deliver.
Complaint Rate: Percentage of delivered emails that were marked as spam.
Unsubscribe Rate: Percentage of delivered emails that resulted in unsubscription.

Email Report Charts

Email Sent by Month

The "Email Sent by Month" chart provides a monthly breakdown of the total number of emails sent. This visualization helps track email volume trends over time, allowing you to assess patterns in your email campaigns.

Understanding the Chart

X-Axis (Horizontal) – Represents the months in a given time period.
Y-Axis (Vertical) – Represents the number of emails sent.
Visual Representation – The chart is a continuous area where the height varies based on the number of emails sent.
Trend Representation – Higher sections indicate months with increased email volume, while lower sections represent months with reduced email activity.

Open Rate by Month

This chart helps you track how often your emails are opened over time.

Chart Breakdown

X-Axis (Horizontal) – Shows the months in the selected period.
Bars – Displays the total number of email opens.
Line – Shows the open rate percentage.

Understanding the Chart

Bars (Email Opens) – Taller bars mean more emails were opened that month.
Line (Open Rate) – A rising line means a higher percentage of emails were opened, while a declining line suggests lower engagement.

This chart helps you spot trends in email engagement and adjust your strategy accordingly.

Click Rate by Month

This chart tracks how often recipients click on links in your emails over time.

Chart Breakdown

X-Axis (Horizontal) – Shows the months in the selected period.
Bars – Represent the total number of email clicks. Taller bars mean more clicks.
Line – Shows the percentage of recipients who clicked on links in the emails. A higher line means a higher click rate.

Understanding the Chart

Bars – If the bar is taller, it means more clicks in that month.
Line – If the line goes up, it means the percentage of clicks is increasing; if it goes down, the percentage is decreasing.

This chart helps you understand how well your emails are encouraging clicks from recipients.

Sent Campaigns

The Sent Campaign chart displays the trend of email campaigns sent over time, helping you monitor the overall activity.

Understanding the Chart

Trend Line – If the line moves upward, it means you’ve sent more campaigns in that period. If it moves downward, it means fewer campaigns were sent.
Time Period – The X-Axis lets you see how your campaign activity fluctuates over the selected time frame.

This chart provides an overview of how your email campaign volume changes over time, helping you track campaign frequency trends.

Campaigns Table

The Campaigns Table provides detailed insights into the performance of each email campaign, including key metrics that help assess their success and areas for improvement.

Table Columns

Send Name
This column shows the name or identifier of the email campaign that was sent. It helps you quickly identify each campaign and track the specific campaigns you’ve launched.
Email Sent
This represents the total number of emails sent for the campaign, including both successful and failed attempts. It tracks the overall volume of emails sent, giving you an idea of the scope of your campaign.
Email Deliveries
This shows the number of emails successfully delivered to recipients. It allows you to see how many emails actually reached their intended audience, reflecting the effectiveness of your email delivery.
Email Opens
This displays the total number of times emails were opened by recipients. It indicates how engaging your subject lines and preview text are, as well as the general interest in the campaign.
Email Clicks
This shows the total number of times recipients clicked on links within the email. It helps measure the level of interaction and engagement your content has with the audience.
Email Complaints
This represents the number of emails that were marked as spam or received complaints from recipients. It helps you assess the relevance of your email content and whether it meets the expectations of your audience.
Email Unsubscribes
This indicates the number of recipients who unsubscribed from your mailing list after receiving the email. It reflects whether your email content and frequency are relevant and welcomed by your audience.
Email Open Rate
This shows the percentage of emails that were opened compared to the total emails delivered. It helps gauge how well your subject line and sender name are encouraging recipients to open the emails.
Email Click Rate
This shows the percentage of recipients who clicked on links within the email compared to the total emails delivered. It provides insights into how engaging and action-oriented your content is.
% Email Opens
The percentage of opened emails calculated from the total number of emails sent across all campaigns in the table. It helps measure the effectiveness of your email content in motivating recipients to open the message.
% Email Clicks
The percentage of emails that resulted in clicks, calculated from the total number of emails sent across all campaigns in the table. It indicates how successful your content is in driving user interaction and engagement.

Domain Distribution Pie Chart

The Domain Distribution Pie Chart visually represents the distribution of email recipients by their email domains. This chart helps you understand which email providers your audience uses the most, allowing you to optimize your campaigns for better delivery and engagement. The chart is divided into segments, each representing a different email provider or domain.

Domain Distribution Table

The Domain Distribution Table provides a detailed breakdown of email performance by domain. This table helps you analyze how different email providers (such as Gmail, Yahoo, etc.) perform in terms of delivery, engagement, and complaints. By understanding these metrics, you can optimize your email campaigns for better targeting and performance.

Columns

Email Domain: The name of the email provider (e.g., Gmail, Yahoo, Outlook, etc.).
Email Deliveries: The number of emails successfully delivered to recipients from this domain.
Email Opens: The number of times emails were opened by recipients from this domain.
Email Clicks: The number of times recipients clicked on links within the emails sent to this domain.
Email Complaints: The number of complaints (e.g., spam reports) received for emails sent to this domain.
Email Unsubscribes: The number of recipients who unsubscribed from emails after receiving them from this domain.
Email Complaint Rate: The percentage of emails delivered to this domain that resulted in a complaint (spam report).
Email Unsubscribe Rate: The percentage of emails delivered to this domain that resulted in an unsubscribe action.

At the bottom of the Domain Distribution Table, you’ll find the Summary Section, which provides aggregate values for all the domains displayed in the table.

The table helps you track how your emails are performing for each domain. This allows you to spot trends, such as which domains are delivering better results or where issues (such as complaints or unsubscribes) are arising.

Push

The Push Report offers in-depth insights into the performance of your push notification campaigns. This report is divided into two main sections to help you analyze and understand how your campaigns are performing:

1. Metrics:

This section presents numerical data that provides a clear view of your push campaign's effectiveness. These metrics include key performance indicators (KPIs) such as delivery rates, user interactions, complaints, unsubscribes, and conversion rates. You can easily track how well your push notifications are reaching your audience and how they engage with the content.

2. Charts (Visuals):

The charts section presents graphical representations of the key metrics, making it easier to analyze trends and identify areas of improvement. By visualizing data, you can quickly assess how your push notifications are performing over time, compare different campaigns, and make informed decisions based on these insights.

Push Metrics

The Push Metrics section provides key performance indicators to help you analyze the effectiveness of your push notification campaigns. Below are the available metrics and their descriptions:

Total Sent: Total number of push notifications sent.
Deliveries: Number of push notifications successfully delivered to devices.
Clicks: Number of clicks on push notifications.
Unique Clicks: Number of unique users who clicked on push notifications.
Inbox Clicks: Number of clicks on push notifications stored in inbox.
Unique Inbox Clicks: Number of unique users who clicked on inbox-stored push notifications.
Errors: Number of push notifications that failed to send.
Unsubscribes: Number of users who unsubscribed from push notifications.
Click Rate: Percentage of sent push notifications that were clicked.
Unique Click Rate: Percentage of unique users who clicked on push notifications.
Inbox Click Rate: Percentage of inbox-stored push notifications that were clicked.
Unique Inbox Click Rate: Percentage of unique users who clicked on inbox-stored push notifications.
Delivery Rate: Percentage of sent push notifications that were successfully delivered.
Error Rate: Percentage of push notifications that failed to send.
Unsubscribe Rate: Percentage of delivered push notifications that resulted in unsubscriptions.

These metrics help you track push campaign engagement, optimize message delivery, and improve overall push notification strategy.

Push Report Charts

The Push Sent by Month chart provides a visual representation of the total number of push notifications sent over time. This helps users track push notification volume and identify trends in messaging frequency.

Understanding the Chart

X-Axis (Horizontal): Displays the months in the selected reporting period.
Y-Axis (Vertical): Represents the total number of push notifications sent.
Trend Line: Shows the overall trend, indicating increases or decreases in push notifications sent over time.

Push Device Type

The Push Device Type chart is a pie chart that visualizes the distribution of push notifications sent across different device types, such as desktop, mobile, and tablet. This helps users analyze how their audience interacts with push notifications across various devices.

Understanding the Chart

Segments: Each section of the pie chart represents a different device type (e.g., Desktop, Mobile, Tablet).
Proportion: The size of each segment indicates the percentage of total push notifications sent to that specific device type.

This chart helps improve push notification effectiveness by ensuring messages are tailored for the right device types.

Monthly Click and Click Rate

The Monthly Click and Click Rate chart provides a visual representation of user engagement with push notifications over time. It helps track the number of clicks and the percentage of notifications that resulted in user interaction.

Understanding the Chart

Bars (Push Clicks): Displays the total number of clicks on push notifications each month.
Line (Click Rate): Shows the percentage of push notifications that were clicked.

This chart helps assess the performance of push campaigns by tracking both clicks and engagement rates over time.

Monthly Errors and Error Rate

The Monthly Errors and Error Rate chart helps monitor push notification failures over time. It shows the total number of errors and the percentage of notifications that failed to send, allowing users to identify trends and potential delivery issues.

Understanding the Chart

Bars (Push Errors): Displays the total number of push notifications that failed to send each month.
Line (Error Rate): Shows the percentage of sent push notifications that resulted in errors.

This chart provides insights into push delivery issues, helping users maintain a high success rate in their campaigns.

Campaigns

The Campaigns Chart provides a visual representation of push campaign activity over time. It helps users track the number of push campaigns sent on specific dates, allowing for trend analysis and performance monitoring.

Understanding the Chart

X-Axis (Horizontal): Represents the dates in the selected time period.
Y-Axis (Vertical): Represents the number of push campaigns sent.
Area Chart: Displays campaign volume trends, showing peaks and drops in activity over time.

This chart helps users visualize their campaign activity, ensuring better planning and execution of push notifications.

Push Campaign Table

The Push Campaign Table provides a detailed breakdown of push notification campaign performance. It allows users to track key engagement and delivery metrics for each campaign, helping to optimize future push notifications.

Understanding the Table Columns

Send Name: The name of the push campaign.
Push Sent: The total number of push notifications sent.
Push Clicks: The total number of clicks on push notifications.
Unique Push Clicks: The number of unique users who clicked on push notifications.
Push Click Rate: The percentage of sent push notifications that were clicked.
Push Errors: The number of push notifications that failed to send.
Push Error Rate: The percentage of push notifications that failed to send.
Push Unsubscribes: The number of users who unsubscribed from push notifications.
% Push Clicks: The percentage of total clicks compared to push sent.
% Push Errors:The percentage of errors calculated from the total number of pushes sent across all campaigns in the table.

This table provides actionable insights to improve push notification effectiveness and user engagement.

SMS

The SMS Report provides detailed insights into the performance of your SMS campaigns. It is divided into two main sections:

Metrics – Displays numerical data on SMS campaign performance, including delivery rates, click rates, and engagement statistics.
Charts (Visuals) – Provides graphical representations of key metrics to help analyze trends and campaign effectiveness.

This report helps you track the success of your SMS campaigns, identify areas for improvement, and optimize your messaging strategy.

SMS Metrics

SMS Metrics section provides key metrics to track SMS campaign performance, including total messages sent, delivery rates, click engagement, errors, and conversions. Use these insights to measure effectiveness and optimize future campaigns.

Campaign Count: Total number of distinct SMS campaigns sent.
Total Sent: Total number of SMS messages sent.
Delivered: Number of SMS messages successfully delivered to recipients.
Clicks: Number of times recipients clicked links in SMS messages.
Unique Clicks: Number of unique recipients who clicked links in SMS messages.
Errors: Number of SMS messages that failed to send.
Click Rate: Percentage of delivered SMS messages that received a click.
Unique Click Rate: Percentage of unique recipients who clicked links in delivered SMS messages.
Delivery Rate: Percentage of sent SMS messages that were successfully delivered.
Error Rate: Percentage of SMS messages that encountered errors.

This section allows you to analyze SMS campaign performance, track engagement, and optimize future messaging strategies.

SMS Report Charts

SMS Sent by Month

The SMS Sent by Month chart provides a visual representation of the total number of SMS messages sent each month. This allows users to track SMS campaign activity over time and identify trends in message volume.

Understanding the Chart

The x-axis represents the months within the selected time range.
The y-axis represents the number of SMS messages sent.

Distribution of Reach

The Distribution of Reach chart provides insights into how SMS messages are distributed across different recipients. This visualization helps users understand the reach and effectiveness of their SMS campaigns by displaying data related to recipient engagement and delivery success.

SMS Campaign Table

The SMS Campaign Table provides a detailed overview of the performance metrics for each SMS campaign sent. It allows you to analyze key statistics, track performance, and compare different campaigns to optimize future strategies. Each row in the table represents an individual SMS campaign, with columns providing specific metrics related to that campaign.

This table provides a comprehensive view of each SMS campaign, allowing users to assess performance and identify areas for improvement.

Onsite

The Onsite Report provides insights into the performance of your onsite notification campaigns. It consists of two main sections:

Onsite Metrics

This section presents key performance indicators (KPIs) to help you evaluate the effectiveness of your onsite campaigns.

Onsite Campaigns: Total number of distinct in-app campaigns sent.
Onsite Clicks: Number of clicks on onsite notifications or elements.
Onsite Click Rate: Percentage of onsite notifications that were clicked.
Unique Onsite Clicks: Number of unique users who clicked on onsite notifications.
Onsite Dismiss: Number of onsite notifications dismissed by users.
Onsite Dismiss Rate: Percentage of onsite notifications that were dismissed.
Unique Onsite Dismiss: Number of unique users who dismissed onsite notifications.
Onsite Displays: Number of onsite notifications displayed to users.
Onsite Display Rate: Percentage of onsite messages sent that were successfully displayed.
Unique Onsite Displays: Number of unique users who saw onsite notifications.
Onsite Messages Sent: Total number of onsite messages sent.
Unique Onsite Click Rate: Percentage of unique displays that resulted in unique clicks.
Unique Onsite Dismiss Rate: Percentage of unique displays that resulted in unique dismissals.
Unique Onsite Display Rate: Percentage of onsite messages sent that were uniquely displayed.

Onsite Report Charts (Visuals)

The charts section provides a graphical representation of key metrics, helping you analyze trends and optimize your onsite campaigns.

Monthly On-Site Sent

The Monthly On-Site Messages Sent chart visually represents the total number of on-site messages sent each month. This allows users to track messaging activity over time and identify trends in on-site communication. Users can analyze fluctuations in message volume and optimize their messaging strategies accordingly.

On-Site Campaign Count

The On-Site Campaign Count chart provides an overview of the number of on-site campaigns executed over a specific period. This helps users monitor campaign frequency and ensure a balanced communication strategy.

On-Site Campaign Table

The On-Site Campaign Table presents a detailed breakdown of individual on-site campaigns, offering key performance insights for each campaign.

Monthly On-Site Clicks

The Monthly On-Site Clicks chart tracks the total number of clicks received on on-site messages each month. This helps users increase engagement levels and determine which messages drive the most interactions.

Monthly On-Site Dismissals

The Monthly On-Site Dismissals chart provides insights into the number of times users dismissed on-site messages without interacting. These analytics help users make data-driven decisions to optimize their on-site messaging strategies, improve user engagement, and enhance overall campaign performance.

In-App

The In-App Report provides insights into the performance of your in-app notification campaigns. It consists of two main sections:

In-App Metrics

This section presents key performance indicators (KPIs) to help you evaluate the effectiveness of your in-app campaigns:

Clicks: Number of clicks on in-app messages.
Click Rate: Percentage of displayed in-app messages that were clicked.
Unique Clicks: Number of unique devices that clicked on in-app messages.
Dismiss: Number of in-app messages dismissed by users.
Dismiss Rate: Percentage of displayed in-app messages that were dismissed.
Unique Dismiss: Number of unique devices that dismissed in-app messages.
Displays: Number of times in-app messages were displayed.
Display Rate: Percentage of in-app messages sent that were successfully displayed to users.
Unique Displays: Number of unique devices that saw in-app messages.
Messages Sent: Total number of in-app messages sent.
Unique Click Rate: Percentage of unique displays that resulted in unique clicks.
Unique Dismiss Rate: Percentage of unique displays that resulted in unique dismissals.
Unique Display Rate: Percentage of in-app messages sent that resulted in a unique display.

In-App Report Charts

The charts section provides a graphical representation of key metrics, helping you analyze trends and optimize your in-app campaigns.

Monthly In-App Sent

The Monthly In-App Messages Sent chart visually represents the total number of in-app messages sent each month. This allows users to track messaging activity over time and identify trends in in-app communication. Users can analyze fluctuations in message volume and optimize their messaging strategies accordingly.

In-App Campaign Count

The In-App Campaign Count chart provides an overview of the number of in-app campaigns executed over a specific period. Helps users monitor campaign frequency and ensure a balanced communication strategy.

In-App Campaign Table

The In-App Campaign Table presents a detailed breakdown of individual in-app campaigns, offering key performance insights for each campaign.

Monthly In-App Clicks

The Monthly In-App Clicks chart tracks the total number of clicks received on in-app messages each month.Helps users increase engagement levels and determine which messages drive the most interactions.

Monthly In-App Dismissals

The Monthly In-App Dismissals chart provides insights into the number of times users dismissed in-app messages without interacting. These analytics help users make data-driven decisions to optimize their in-app messaging strategies, improve user engagement, and enhance overall campaign performance.

The WhatsApp Report provides insights into the performance of your WhatsApp messaging campaigns. It consists of two main sections:

WhatsApp Metrics

This section presents key performance indicators (KPIs) to help you evaluate the effectiveness of your WhatsApp campaigns:

Unique WhatsApp Click Rate: Percentage of unique recipients who clicked links in delivered WhatsApp messages.
Unique WhatsApp Open Rate: Percentage of unique recipients who opened delivered WhatsApp messages.
WhatsApp Bounces: Number of WhatsApp messages that failed to deliver.
WhatsApp Bounce Rate: Percentage of sent WhatsApp messages that failed to deliver.
WhatsApp Clicks: Number of clicks on links in WhatsApp messages.
WhatsApp Click Rate: Percentage of delivered WhatsApp messages that received a click.
Unique WhatsApp Clicks: Number of unique recipients who clicked links in WhatsApp messages.
WhatsApp Deliveries: Number of WhatsApp messages successfully delivered.
WhatsApp Delivery Rate: Percentage of sent WhatsApp messages that were successfully delivered.
WhatsApp Errors: Number of WhatsApp messages that encountered errors.
WhatsApp Error Rate: Percentage of sent WhatsApp messages that encountered errors.
WhatsApp Open Rate: Percentage of delivered WhatsApp messages that were opened.
WhatsApp Read: Number of times WhatsApp messages were opened.
Unique WhatsApp Read: Number of unique recipients who opened WhatsApp messages.
WhatsApp Send: Total number of WhatsApp messages sent.

Whatsapp Report Charts

The WhatsApp Report Charts section provides a graphical representation of key metrics, helping you analyze trends and optimize your WhatsApp campaigns.

Monthly WhatsApp Sent

The Monthly WhatsApp Messages Sent chart visually represents the total number of WhatsApp messages sent each month. This allows users to track messaging activity over time and identify trends in WhatsApp communication. Users can analyze fluctuations in message volume and optimize their messaging strategies accordingly.

WhatsApp Campaigns

The WhatsApp Campaign provides an overview of the number of WhatsApp campaigns executed over a specific period. It helps users monitor campaign frequency and maintain a balanced communication strategy.

WhatsApp Campaign Table

The WhatsApp Campaign Table presents a detailed breakdown of individual WhatsApp campaigns, offering key performance insights for each campaign. This helps users evaluate the effectiveness of different campaigns and adjust their messaging strategies as needed.

Monthly WhatsApp Open Rate

The Monthly WhatsApp Open Rate chart tracks the percentage of delivered WhatsApp messages that were opened each month. This visualization helps users assess recipient engagement levels and identify trends in message interactions.