Cohort Analysis

Cohort Analysis - by user visit

This report helps analyze how different groups of users (cohorts) engage with a system after their initial visit. The retention rate is displayed across multiple months to understand user engagement trends.

Understanding the Report

• Cohort: A group of users who performed their first visit in the same month.
• Users: The number of users in each cohort.
• Retention Rate: The percentage of users returning in the following months after their initial visit (Month 0 represents the starting point).

How to Read the Table:

• Each row represents a cohort, grouped by the first month users visited the platform.
• The first column shows the cohort month and year.
• The second column lists the number of users in each cohort.
• The columns labeled "0, 1, 2, 3,..." represent the months after the initial visit.
• The percentages indicate the retention rate, showing how many users returned in each subsequent month.

Cohort Analysis - by device visit

This report helps analyze how different groups of devices (cohorts) engage with a system after their initial visit. The retention rate is displayed across multiple months to understand device engagement trends.

Understanding the Report

• Cohort: A group of devices that accessed the system for the first time in the same month.
• Devices: The number of unique devices in each cohort.
• Retention Rate: The percentage of devices returning in the following months after their initial visit (Month 0 represents the starting point).

How to Read the Table

1. Each row represents a cohort, grouped by the first month the devices visited the platform.
2. The first column shows the cohort month and year, indicating when the devices were first detected.
3. The second column lists the number of devices in each cohort.
4. The columns labeled "0, 1, 2, 3,..." represent the months after the initial visit.
5. The percentages indicate the retention rate, showing how many devices returned in each subsequent month.