Inbox Analytics

Inbox campaigns give you two reports. The campaign's Analytics tab shows totals for the whole flow, covering every send and every channel it uses. The Inbox Detailed Report drills into one inbox send and shows how recipients behaved: impressions, opens, clicks, deletes, button level clicks, and the applications, devices, and browsers used.

You want to...	Use
See campaign totals, compare channels in the flow, or follow the trend over time	Campaign Analytics tab
See how one inbox send performed: impressions, opens, clicks, deletes, button clicks, and client environments	Inbox Detailed Report

1. Campaign Analytics Tab

How to Access

Go to Campaign > Flows and select the One Time or Recurring tab.
Click the three dots at the end of the campaign row and select Flow/Analytics. Alternatively, click the campaign name and then click the Analytics tab.
For recurring campaigns, select the Job Version and set the Date Range, then press the Report button to generate the report.

What It Shows

Total Sent: All messages sent by the campaign, split into Contacts (registered users) and Anonymous (unregistered or unidentified users), with Opens and Clicks beside it. Hover a card to see its Contacts and Anonymous split.
Channel Comparison: Sends, Delivered, and Engagements for each channel, so you can compare inbox against the other channels the campaign uses.
Sends table: One row per send with Send Name, Channel, Audience (Contact or Anonymous), Delivered, Opens, and Clicks. Use the Percent / Number toggle to switch how values display, and the gear icon to configure columns. For inbox sends, the Delivered column reflects the impressions reported by your applications.
Performance chart: A time chart of Delivered or Engagement, switchable between daily, weekly, and monthly views.

The Analytics tab stops at campaign level numbers. To see what recipients did with one inbox message, open its detailed report.

2. Inbox Detailed Report

How to Access

From the campaign flow:

Open your campaign. It opens on the Flow tab.
Click the Inbox node. A summary popover opens with the template, start and end times, and the send's key counts: Sent, Impression, and Click, together with the Click Rate.
Click View report. The report opens in a new tab.

The report header displays the campaign name, the send status (for example, Completed), and Total Targeted, the number of recipients targeted by this send. The Public ID button copies the report's public ID to your clipboard for shareable report access.

The report has two tabs, Summary and Clients. On both tabs, use the Select App dropdown to view the report for a single application or for All Apps.

Summary Tab

The Summary tab contains the overall performance of the send:

Content card: A preview thumbnail of the inbox message, the Send Name, the Message title, the Applications the send was delivered to, and assigned Tags.
Total Sent: The number of messages processed for this send, with Exclude and Has Error counters next to it for messages left out of the send and messages that failed with an error.
Impression: The number of people who saw the message in their inbox, with the impression rate and the Total / Unique split. Total counts every time the message was displayed; Unique counts each person once.
Open: The number of people who opened the message, with the open rate and the Total / Unique split.
Click: The number of people who clicked, with the click rate and the Total / Unique split.
Delete: The number of messages recipients deleted from their inbox, with the delete rate.
Clicks By Device: A donut chart that splits clicks across Mobile Phone, Tablet, Desktop, and Unknown devices. Each device also lists its click count and delete count.
Results: A funnel from Impression to Open to Clicks, with the Impression Rate, the Open Rate, and the Click To Open Rate (CTOR), the share of openers who clicked.
Button Clicks: The click performance of each button in your inbox message. The section shows No Data until button click signals arrive for the send.

Clients Tab

Shows where the message was displayed and interacted with, in five blocks: Applications, Device Types, Operating System, Device Brands, and Browser. Each block pairs a table of Total Impression, Total Open, Total Click, and Delete counts with a comparison chart.

Block	What it breaks down
Applications	Each application the send was delivered to, so you can compare performance across your apps and sites.
Device Types	Desktop and mobile usage.
Operating System	Operating systems such as Mac OS X and Android.
Device Brands	Device manufacturers such as Apple and Google.
Browser	Browsers such as Chrome and Chrome Mobile.

The data is generated from the impression, open, click, and delete signals your applications send. Until signals arrive, the blocks stay empty.

👍
Tip
If one application or platform shows clearly fewer impressions or clicks than the others, check how visible the inbox entry point is in that application.

Metrics Reference Table

Metric	Definition
Total Targeted	The number of recipients targeted by the send, shown in the report header.
Total Sent	Messages processed for the send. The Exclude and Has Error counters show messages left out of the send and messages that failed with an error.
Impression / Unique Impression	Total times the message was displayed in recipients' inboxes, and the number of people who saw it (counted once per person).
Impression Rate	Unique Impressions / Total Sent.
Open / Unique Open	Total opens and unique opens (counted once per person).
Open Rate	Unique Opens / Unique Impressions.
Click / Unique Click	Total clicks and unique clicks.
CTOR (Click To Open Rate)	Unique Clicks / Unique Opens: the share of openers who clicked.
Delete / Delete Rate	Messages recipients deleted from their inbox and the share of the send they represent.
Button Clicks	Click counts for each button in the inbox message (Button Clicks section).
Contacts / Anonymous	Registered users vs unregistered or unidentified users (campaign level Total Sent breakdown).

Prerequisites

The report becomes available after the send runs; impression, open, click, and delete metrics fill in as signals arrive from your applications.
Recurring campaigns require a Job Version and Date Range selection before generating the report.
Inbox messages are delivered to the applications selected in the campaign. The Select App filter lists those applications, and the Clicks By Device chart, the Button Clicks section, and the Clients tab need impression, open, and click signals from them.