Wait

The Wait node allows you to add intentional delays between steps in your campaign flow. It's especially useful after actions like sending a message, giving your audience time to engage before the next step occurs. By controlling the timing between nodes, you can improve the pacing of your campaign and increase overall engagement.

To get started, drag the Wait node into your journey and place it right after the node where you want the delay to begin. Typically, this would be after a Send node (such as Email or Push), but it can also follow other action nodes.

When you click on the Wait node, a configuration window will appear with two options: Duration and Wait Until.

If you choose Duration, you’ll be able to set a time-based delay. First, select the time unit from the dropdown menu minutes, hours, or days then enter the number of units you want the system to wait for. For example, if you want a one-day delay before the next message, select "Days" and enter "1". This creates a simple, fixed pause between nodes in your flow. After entering your values, click the Save button.

Alternatively, if you want the journey to pause until a specific calendar date, choose the Wait Until option. This is ideal for date-sensitive campaigns, such as events, holidays, or promotions. Simply select the exact date and time when you want the journey to resume. Once set, click Save to confirm.

After configuring the Wait node, you can continue building your journey by connecting it to the next node such as another message, or an action. The system will hold each contact at the Wait step until the defined condition is met, ensuring your messages are delivered with optimal timing.