App Uninstalls

This section provides insights into user retention and engagement by analyzing installs, uninstalls, and communication performance. It identifies behavioral trends, evaluates campaign impact, and uses predictive analytics to help businesses enhance engagement and reduce churn.

Total Uninstalls

This section provides an overview of application performance metrics related to installs, uninstalls, and user engagement across different platforms (Android, iOS, Huawei). It highlights trends in user behavior and app reachability, helping monitor app usage patterns and retention.

Key Metrics Displayed:

Uninstalls: Total number of app uninstalls, with platform-wise breakdown and percentage changes.
Installs: Total installs, along with percentage changes from the previous period.
Push Reachability: Number of devices reachable via push notifications, including trends.
New Installs: Count of first-time installs for the app.
Reinstalls: Number of users reinstalling the app, with percentage change trends.

Engaged Users You Lost

The section summarizes engaged users lost across Android, iOS, and Huawei platforms. All metrics are at zero, indicating no loss of engaged users during the observed period.

Non-Engaged Users You Lost

This section summarizes the non-engaged users lost across Android, iOS, and Huawei platforms.

Likelihood to Uninstall

This section displays the likelihood of the application being uninstalled, categorized into three levels: low, medium, and high.

Reachability Stats for users who uninstalled

This section displays Email, SMS, and WebPush data. Hovering over the donut chart reveals the percentage breakdown for each: Email, SMS, and WebPush.

Uninstall by Device Model

This section displays a bar graph illustrating uninstalls by device model.

Uninstall by App Version

This section displays uninstalls for Android, iOS, and Huawei applications categorized by version.

Push Campaigns Leading to Most Uninstalls

This section shows the push campaigns leading to most uninstall applications. The system shows the following columns:

Campaign Name (Sort column)
Send Name
Status
Delivered
Unique Clicks
Uninstalls

Trends

Line Graph

This section visualizes trends for installations, uninstalls, and reachability. Users can choose metrics via radio buttons, including:

Uninstalls
Installs
Push Reachability
New Installs
Reinstalls
All Metrics

The system displays a date-wise line graph, with color-coded legends differentiating Total, iOS, Android, and Huawei metrics for clear insights.

Table

This section highlights trends in installations, uninstalls, and reachability. Users can select metrics using radio buttons for:

Uninstalls
Installs
Push Reachability
New Installs
Reinstalls
All Metrics

The system displays Date, Total, iOS, Android, and Huawei data columns.