AI Brand Persona

An AI Brand Persona tells Zeki AI how your brand communicates: the tone, voice, language and writing style it uses when it generates campaign text. Zeki AI reads the persona every time it writes an email, SMS, push notification, WhatsApp message, in-app message or on-site message, so the wording stays consistent across channels.

The AI Brand Persona controls how your brand sounds. The Brand Kit controls how your brand looks. Set up both to get consistent AI-generated content.

Why create an AI Brand Persona

Without a persona, Zeki AI writes in a neutral, generic voice, and each campaign can sound different from the last. A persona fixes this in three ways:

• Consistency. Every generated message follows the same tone, vocabulary and language.
• Control. You decide which words always appear, which words never appear, and who the message speaks to.
• Flexibility. You can keep several personas in one account, for example one for onboarding and one for loyalty campaigns, and mark one as the default.

Before you start

Prepare the following so you can complete the persona in one sitting:

Open the AI Brand Persona page

Go to Settings > Campaign Configurations > AI Brand Persona.

The page lists every persona in your account. A Default badge marks the persona that Zeki AI uses automatically.

Click the three-dot menu at the end of a row to Edit, Duplicate, Set as Default or Delete a persona. See Manage existing personas for details.

Create an AI Brand Persona

Click New at the top right of the AI Brand Persona page. The Create AI Brand Persona screen opens with two sections: General Settings and Advanced Settings. Fill in General Settings first, refine the voice in Advanced Settings, then save.

Step 1: Name the persona

In Persona Name, type a name that describes the voice, for example Demo Airlines - Campaign Voice or Demo Airlines - Onboarding. The name appears in the persona list and in the persona selector when you generate content.

Step 2: Link a Brand Kit

In Linked Brand Kit, select the Brand Kit that belongs with this voice. The field opens with your default Brand Kit already selected. Linking keeps the visual identity and the tone together when Zeki AI builds a full template. You can also use a persona without a Brand Kit.

Step 3: Write the prompt

The Prompt is a free-text description of how your brand speaks. Zeki AI uses it as the base instruction for every message it writes. Describe the personality, the level of formality, what to lead with, and what to avoid. Write it as instructions to a copywriter.

Example prompt:

You are the brand voice of Demo Airlines, a full-service carrier that speaks to leisure and business travellers. Write warm, clear copy that makes travel feel effortless. Lead with the destination and the feeling of arriving, then add practical detail such as routes, fares, baggage allowance and loyalty benefits in plain language. Be precise about dates, prices and conditions, and never promise availability. Keep sentences short and easy to scan on a phone. Do not use exclamation marks or pressure tactics.

Step 4: Choose the output language

In Output Language, select the language for all generated content. Type in the field to filter the list. Zeki AI writes every message in this language, whatever language you use in the prompt.

Available languages: Afrikaans, Amharic, Arabic, Basque, Chinese, English, Faeroese, French, German, Greek, Hungarian, Icelandic, Irish, Italian, Kannada, Kirghiz, Portuguese, Russian, Siswati, Tamil, Thai, Turkish and Urdu.

Step 5: Turn on Smart Learning

Smart Learning lets Zeki AI study the campaigns you already sent and pick up your phrasing, sentence length and structure. Turn the toggle on to let the voice improve over time. Leave it off if you want Zeki AI to follow only the prompt and the settings on this screen, for example while you test a new voice.

Step 6: Add keywords to include and exclude

All Advanced Settings are optional. They narrow the prompt so the output fits a specific campaign or audience.

1. In Include Keywords, type a word or phrase and press Enter to add it as a tag. Repeat for each term. Zeki AI works these terms into the message, for example product names, programme names or a claim you must always make.
2. In Exclude Keywords, add the words Zeki AI must never use, for example competitor names, banned claims or words that clash with your brand.
3. Click the x on a tag to remove it.

Example: include direct flight, baggage allowance, loyalty miles; exclude cheapest, guaranteed seat, last chance.

Step 7: Pick the target audience

In Target Audience, tick one or more audiences. Zeki AI adjusts vocabulary, level of detail and tone for the people you select. When you hover over an option, a panel on the right shows a short description and an example message so you can compare them before you choose.

Step 8: Set the tone

In Tone (Voice & Emotion), tick one or more tones. Tone sets the emotional direction of the message. Available tones: Persuasive, Informative, Excitement, FOMO, Exclusivity, Trust, Empathetic, Humor, Educational, Curiosity, Casual, Professional, Inspirational, Minimalist, Social Proof, Nostalgic and Challenge. Hover over a tone to see its description and an example line.

Step 9: Set the writing style

In Writing Style, tick the structure you want. Writing style controls how the message is built rather than how it feels. Available styles: Storytelling, Conversational, Descriptive, Promotional, Editorial, Factual, Questioning, Minimalist, Testimonial-based and Inspirational.

Step 10: Set as default and save

1. Select Set as default if you want Zeki AI to use this persona automatically whenever you do not pick another one. Only one persona holds the default role at a time.
2. Click Save at the top right. The persona appears in the list.

Manage existing personas

Open the three-dot menu at the end of a row in the persona list, or click the persona name, to manage it.

How Zeki AI uses your persona

When you ask Zeki AI to write campaign text, it applies the default persona unless you select another one in the generation panel. It reads the prompt first, then applies the language, keywords, audience, tone and writing style. If the persona has a linked Brand Kit, Zeki AI uses that kit for the visual parts of the same template. See AI Text Creation for the generation flow in each channel.

Example: two personas, one brand

Demo Airlines keeps one Brand Kit and two personas. Demo Airlines - Onboarding targets First-time Buyers with a Trust tone and a Conversational style, so welcome emails explain check-in and baggage rules in a reassuring voice. Demo Airlines - Campaign Voice targets Regulars with an Inspirational tone and a Descriptive style, so promotional pushes lead with the destination. Both use the same logo, colours and footer because they share the Brand Kit.

Good practices

• Write the prompt in the output language, or state the language in the prompt, so the tone survives translation.
• Keep the prompt about personality. Put mandatory words in Include Keywords, not in the prompt, so you can change them without rewriting the voice.
• Add legal or compliance terms you must never use to Exclude Keywords, for example "guaranteed" or "risk-free".
• Name personas by audience or purpose, not by the person who created them.
• Review generated copy for a few campaigns after you turn on Smart Learning, and adjust the prompt if the voice drifts.
• Ask Zeki AI for plain-language output when your audience includes readers who use screen readers or read in a second language; short sentences and no emoji-only phrases help everyone.

Troubleshooting