Engagement Split

The Engagement Split node helps you divide your audience based on how they interacted with a message you sent. It must be connected directly after a Send node (such as Email, SMS, Push, In-App, or On-Site), because it uses the engagement data from that message to determine how to split the audience.

When you click on the Engagement Split node, you’ll see options to choose how to split the audience. These options depend on the type of send connected before it. For example:

• Delivery: Splits the audience based on whether the message was delivered.
• Open: Splits the audience based on whether the message was opened.
• Click: Splits the audience based on whether a link in the message was clicked.

To use the Engagement Split node, begin by adding a Send action to your journey. This can be any message type such as Email, SMS, Push, In-App, or On-Site. The Engagement Split must be connected directly after this Send node, as it relies on the engagement data generated from the message to function correctly.

Once you have connected the Engagement Split node, click on it to open the configuration modal. Within this interface, you will be able to select the type of interaction you want to use to divide your audience. The options available will depend on the type of message sent. For example, if it follows an email, you might see options like Delivery, Open, or Click. These options allow you to define what type of engagement should determine the split.

After choosing the desired engagement type, you will see two output wires that represent different audience paths. The green wire corresponds to contacts who have engaged with the message in the selected way (e.g., opened or clicked), while the gray wire represents those who have not. You can then build distinct follow-up actions for each segment to personalize your communication based on user behavior.

Engagement Types by Send Types