Email

The Email node sends an email to every contact that reaches it in a flow. It is the action node you use to deliver email content in both One-Time and Recurring flow campaigns.

This page covers only what is specific to the Email node — selecting content, tracking options, IP pool, and contact extension. For creating the campaign, scheduling, and selecting the audience, see One-Time Flow Campaigns or Recurring Flow Campaigns.

Prerequisites

Before adding an Email node, make sure that:

• The email content you want to send has been created and saved in Content → Email. Contents still in Draft state appear in the selection list but cannot be selected — finish and publish the content first.
• Your audience contacts have email addresses and email permission. Contacts without permission are skipped automatically at send time unless your delivery settings say otherwise.

Add the node to the flow

1. On the flow canvas, drag the Email node from the Actions panel onto the canvas. The node is named Email Send automatically, and a Wait node is attached after it so you can chain follow-up steps.
2. Connect the node after the Audience node (or after any decision/wait node in your flow).
3. Double-click the node to configure it. Configuration has two steps: 1 – Content and 2 – Settings.

Step 1 — Select the content

When you select a content, the right panel shows the subject line, sender address, and a preview of the message. From here you can also:

• Detailed Preview — see how the email renders across web clients, mobile devices, and desktop email applications before sending.
• Spam Score — check the content's spam score and fix issues that could hurt deliverability.

Click Next to continue to the settings step.

Step 2 — Configure the settings

Contact Extension

A contact can store more than one email address using contact extension attributes (for example a work and a personal address). For a comprehensive guide on configuring this feature, please visit the Configuring Contact Extensions page.

• Send to default — the message goes to the contact's primary email address. This is the right choice for most campaigns.
• Use contact extension — select one or more extension attributes from the list, then choose:
  • Send to first available — the message goes to the first selected attribute that has a value for that contact.
  • Send to all — the message goes to every selected address the contact has.

Test and save

1. Click Test to send the email to yourself or a test list. Always test before publishing — the test uses the selected content and settings exactly as configured.
2. Click Save to close the node.
3. Complete the rest of the flow — every path must end with an End node — then publish as described in One-Time or Recurring Flow Campaigns.

Example: a promotion with a follow-up

A marketer wants to send a sale announcement and re-send it to contacts who didn't open it:

1. In a one-time campaign, drag the Email node after the Audience node and select the Summer Sale content. Name the node Sale Announcement.
2. Keep the defaults: duplicate removal on, open and click tracking on.
3. Add a Wait node (2 days), then an Engagement Split checking opened Sale Announcement.
4. On the "No" branch, add a second Email node named Sale Reminder with a different subject line; close both branches with End nodes.
5. Send a test of both emails, save, and publish.

Because open tracking was left on, the Engagement Split can route non-openers to the reminder — if it had been turned off, the split would have no open data to work with.

Troubleshooting