Push / Web Push Analytics

Push campaigns give you two reports. The campaign's Analytics tab shows totals for the whole flow, covering every send and every channel it uses. The Push Detailed Report drills into one push send and shows how recipients behaved: delivery, clicks, bounces, the devices that clicked, and the performance of each application the send targeted.

You want to...	Use
See campaign totals, compare channels in the flow, or follow the trend over time	Campaign Analytics tab
See how one push send performed: delivery, clicks, bounces, clicks by device, and per-application results	Push Detailed Report

1. Campaign Analytics Tab

How to Access

Go to Campaign > Flows and select the One Time or Recurring tab.
Click the three dots at the end of the campaign row and select Flow/Analytics. Alternatively, click the campaign name and then click the Analytics tab.

For recurring campaigns, select the Job Version and set the Date Range, then press the Report button to generate the report.

What It Shows

Total Sent: All messages sent by the campaign, split into Contacts (registered users) and Anonymous (unregistered or unidentified users), with Opens and Clicks beside it. Hover a card to see its Contacts and Anonymous split.
Channel Comparison: Sends, Delivered, and Engagements for each channel, so you can compare push against the other channels the campaign uses.
Sends table: One row per send with Send Name, Channel, Audience (Contact or Anonymous), Delivered, Opens, and Clicks. Use the Percent / Number toggle to switch how values display, and the gear icon to configure columns.
Performance chart: A time chart of Delivered or Engagement, switchable between daily, weekly, and monthly views.

Campaign Analytics tab for a push campaign showing summary cards for total sent, opens, and clicks, a channel comparison row for mobile push, a sends table, and a daily performance chart. — Campaign Analytics tab

The Analytics tab stops at campaign level numbers. To see what recipients did with one push send, open its detailed report.

2. Push Detailed Report

How to Access

Open your campaign. It opens on the Flow tab.
Click the Push node. A summary popover opens with the template, start and end times, and the send's key counts: Sent, Delivered, and Clicks.
Click View report. The report opens in a new tab.

The report header displays the campaign name, the send status (for example, Completed), and Total Targeted, the number of recipients targeted by this send. The Public ID button copies the report's public ID to your clipboard for shareable report access. The Cancel Messages button stops the messages that have not been delivered yet.

Summary Tab

The Summary tab contains the overall performance of the send:

Content card: A preview thumbnail of the notification, the Send Name, the Message text, the Applications the send targeted (with their platform icons), and assigned Tags.
Select App: A filter above the metric cards. Choose a single application to recalculate the report for that app only, or keep All Apps for the full picture.
Total Sent: The number of messages processed for this send, with an Unsent counter next to it. Click more to open the unsent breakdown: Excluded messages with their reasons, Has Error, and Cancelled.
Delivered: Successfully delivered messages and the delivery rate.
Clicks: The number of recipients who clicked the notification, with the click rate.
Bounced: Messages that could not be delivered, with the bounce rate.
Clicks By Device: A donut chart that splits clicks across Mobile Phone, Tablet, Desktop, and Unknown devices.
Push Send Performance: A funnel from Total Sent to Delivered to Click, with the Delivery Rate and the Click Rate.
Visit / Conversions / Total Orders / Revenue: Site visits, conversions, orders, and revenue attributed to the campaign. These cards appear when Visit Tracking or a Conversion Goal is enabled for the campaign.

Push Detailed Report Summary tab showing the notification content and target applications, cards for total sent, delivered, clicks, and bounced, a clicks-by-device chart, and a push send performance funnel. — Summary tab - delivery, click, and per-app overview for one push send

Push Clients Tab

Breaks the send down by application, so you can spot apps with delivery or engagement issues:

Applications table: One row per application with its Delivery Count and Click Count.
Comparison chart: A bar chart that puts the delivery and click counts of every application side by side.
The Select App filter works here as well.

👍
Tip
A delivery or click count that is noticeably lower in one application may point to an integration or token issue in that app.

Push Clients tab listing each application with its delivery count and click count, next to a bar chart comparing delivery and clicks across applications. — Push Clients tab - delivery and click counts per application

Metrics Reference Table

Metric	Definition
Total Targeted	The number of recipients targeted by the send, shown in the report header.
Total Sent	Messages processed for the send. The Unsent breakdown shows Excluded messages with their reasons, Has Error, and Cancelled.
Delivered / Delivery Rate	Messages delivered to recipient devices; Delivered / Total Sent.
Opens	The number of times the notification was opened, with its rate (campaign Analytics tab).
Click / Click Rate	Recipients who clicked the notification; Clicks / Delivered.
Bounced / Bounce Rate	Messages that could not be delivered.
Cancelled	Messages cancelled before delivery (part of the Unsent breakdown).
Engagements	Interactions (total clicks) with the messages, used in the Channel Comparison.
Contacts / Anonymous	Registered users vs unregistered or unidentified users (campaign level Total Sent breakdown).
Delivery Count / Click Count	Per-application delivery and click totals on the Push Clients tab.
Conversion / Revenue	Goal actions and revenue attributed to the campaign, shown when conversion tracking is enabled.

Prerequisites

The report becomes available after the send runs; delivery and click metrics fill in as signals arrive from the SDK.
Recurring campaigns require a Job Version and Date Range selection before generating the report.
Clicks By Device and the Push Clients tab are built from delivery and click signals; devices that cannot be identified are grouped under Unknown.
The Visit, Conversions, Total Orders, and Revenue cards require Visit Tracking or a Conversion Goal to be enabled for the campaign.