Multiple Event Structure for Conversion Tracking and Revenue Mapping

The Multiple Event Structure feature allows you to select multiple events for tracking conversions and mapping revenue. By choosing these events, you can view each event's impact separately in your reports, offering clearer insights into your campaigns’ performance.

• Conversion Tracking: Enables the selection of multiple events (up to two) for tracking conversions within a campaign.
• Revenue Mapping: Allows users to map revenue events to understand campaign contributions to revenue.

How to Use

How to Access: Multiple Event Structure for Conversion Tracking

This feature is available in the Campaign settings under Conversion Tracking.

1. How to Access: Campaign > Delivery Settings > Conversion Tracking > Conversion Goal > Conversion Method > Event.

2. Selecting Events for Tracking:

   • Click the Select Event button.
   • In the Conversion Event screen, you can choose events for conversion tracking.

   

3. Managing Selected Events:

   • After choosing events, click Change Event to update your selection.
   • To remove an event, click the Delete button.

   

Note: You can select up to two events for conversion tracking. If a segment has already been selected as the conversion event, you won’t be able to add another event.

How to Access: Multiple Event Structure for Revenue Mapping

This feature can be accessed in the Settings area to track revenue generated by multiple revenue events, providing a deeper understanding of each campaign's revenue impact.

1. How to Access: Settings > Revenue Mapping.
2. Add Events and Attributes for Revenue Mapping:
   • Click + Add Event and Attribute to choose your Revenue Event and Revenue Attribute.
   • Multiple revenue events can be selected to track the impact on revenue, especially if Order Event is set as the conversion event.