Multiple Event/Revenue Campaign Analytics Report

The Multiple Event/Revenue Campaign Analytics Report feature enhances campaign performance analysis by allowing users to track conversions and revenue separately for two events within one-time and recurring campaigns. This detailed breakdown provides valuable insights into event contributions, enabling better optimization and decision-making.

How to Access

1. Navigate to Campaigns > Flows from the left menu.
2. Select the desired campaign from the list.
3. On the campaign details page, click on the second tab: Analytics.
4. Navigate to the Conversions and Revenue sections.

How to Use

Viewing Conversion Breakdown by Event

1. In the Conversions section, locate the Event Details link.
2. Click the Event Details link to view a breakdown of conversions by event:
   • Total Conversions: Displays the total number of conversions.
   • Event Name 1: Shows the number of conversions attributed to the first event.
   • Event Name 2: Shows the number of conversions attributed to the second event.

Example:

• Total Conversions: 10
• Event Name 1: 7
• Event Name 2: 3

Viewing Revenue Breakdown by Event

1. In the Revenue section, locate the Event Details link.
2. Click the Event Details link to view a breakdown of revenue by event:
   • Total Revenue: Displays the total revenue generated.
   • Event Name 1: Shows revenue generated from the first event.
   • Event Name 2: Shows revenue generated from the second event.

Example:

• Total Revenue: $150K
• Event Name 1: $100K
• Event Name 2: $50K

By leveraging this feature, users can gain deeper insights into campaign effectiveness and make more informed marketing decisions.