In the Delivery Settings section, located in the upper-right corner of the Campaign Workflow page, you can configure several options for your Inbox campaign. These include Google Analytics integration, setting an Hourly Capping limit, defining a Drop Condition, enabling Conversion Tracking, and choosing to Skip Permission for a one-time campaign.

Google Analytics

In the Google Analytics section, you can enhance your campaign insights by enabling tracking for each campaign flow.

Enable Google Analytics: Toggle the switch to activate Google Analytics tracking for your campaign.

Apply UTM Parameters

• Defined UTM Parameters: Choose from the Defined UTM Parameters dropdown to apply any predefined UTM settings to your current campaign.
• UTM-source: Specify the source of your traffic, such as dengage or another relevant source.
• UTM-medium: Indicate the delivery method. Use {{channel}} to auto-fill based on the campaign channel.
• UTM-campaign: Use {{campaignName}} to dynamically insert your campaign's name for identification.
• UTM-term (Optional): Define a specific term related to your campaign for targeted keyword tracking.
• UTM-content (Optional): Customize this field to differentiate similar content within the same campaign.

Save UTM Settings: After defining your UTM parameters, click Save as UTM Parameters to apply these settings for future campaigns.

Hourly Capping

In the Hourly Capping section, you can control the speed at which Inbox messages are delivered. Options include Max Speed or specific rates, such as 1,000 messages/hour or 100,000 messages/hour. The system will adjust the number of messages written to the Inbox per hour based on the selected capping value, allowing you to manage the delivery rate of your campaign.

Drop Condition

In this section, you can define conditions under which contacts will be dropped from the Inbox campaign. There are three ways to set up drop conditions: Segments, SQL and Drop Audience When Not in the Starting Audience Anymore.

1. Segments

If you choose Segments, you will be able to set up filters based on specific criteria. To configure the drop conditions:

• Drop Condition Filters: Select filters to narrow down the audience for the drop condition.
  • Click the +Add Filter button to see a dropdown with options such as:
    • User Data
    • Behavior
    • Existing Segments
    • Relational DB
  • You can also use the Add Group option to combine multiple filters.

2. SQL

Alternatively, you can configure drop conditions using SQL. To do this, you need to Select a Variable from the available options:

• Campaign Name
• Campaign ID
• Campaign Start Time
• Campaign Instance Start Time

These variables help you create more advanced conditions using SQL queries to target specific contacts to drop from the campaign.

3. OR Drop Audience When Not in the Starting Audience Anymore: Enabling this option means that contacts will be dropped from the campaign if they no longer belong to the starting audience. Keep in mind that this may result in a longer sending preparation time, as the system will need to continuously check the audience status before sending.

Conversion Tracking

In the Conversion Tracking section for Inbox campaigns, there are two toggle options:

• Conversion Goal: When you enable this option, a dropdown will appear for selecting a conversion event segment.

• You will also need to set a Conversion Deadline, which defines how long after the message is delivered to the Inbox that conversions will be tracked. For example, if you set the deadline to "3 days," any conversions within 3 days of the message reaching the Inbox will be counted.
• Visit Tracking: This tracks visits resulting from your Inbox campaign.

Skip Permission

Permission control is disabled for this campaign and applies only to the selected channels. Messages will be sent via the selected channels without checking permissions. Contacts who haven't given permission are more likely to report messages as spam, which may negatively affect delivery rates for those channels.