To use AI features effectively, you need to define two key components: the Brand Kit and the AI Brand Persona. These two elements ensure that all AI-generated content reflects your brand correctly. The Brand Kit controls how your brand looks, while the AI Brand Persona defines how your brand sounds.

1. Brand Kit

The Brand Kit defines your brand’s visual identity. It ensures that all AI-generated content follows a consistent design system aligned with your brand guidelines. Without it, outputs may look generic or visually inconsistent because the AI has no reference for your brand style.

You can access it from Settings > Campaign Configurations > Brand Kit. From here, you can create, edit, duplicate, or delete Brand Kits, and also set one as the default to be used automatically in AI-generated content.

When creating a Brand Kit, you start with basic brand information such as your brand name and website. You can also use the “Get style with Zeki” option, which analyzes your website and automatically suggests a visual direction for your brand. This helps you quickly build a consistent starting point.

Next, you define your brand assets. These include your logo and favicon. The logo ensures that your brand is correctly represented in all generated visuals, while the favicon is used in smaller UI elements where a compact version of your brand identity is needed.

After that, you build your design system, which includes colors, fonts, and buttons. These settings guide the AI in maintaining visual consistency across all content. Your primary and secondary colors define the overall palette, font families control typography, and button styles determine how call-to-action elements appear.

The Brand Kit also includes layout components such as headers and footers. These are reusable sections used across campaigns to ensure consistent structure. Headers define the top part of your content, while footers typically include elements like legal text or contact information.

Once everything is configured, you can save the Brand Kit and optionally set it as default. When set as default, it will automatically be applied to AI-generated content unless another Brand Kit is selected.

2. AI Brand Persona

The AI Brand Persona defines how your brand communicates. While the Brand Kit focuses on visuals, the Persona focuses on tone, voice, and writing style. It ensures that AI-generated content sounds consistent and aligned with your brand personality.

You can access it from Settings > Campaign Configurations > AI Brand Persona. Here, you can manage multiple personas, create new ones, and set a default persona that will be used automatically in AI content generation.

You can create multiple AI Brand Personas within the same account. This is useful when your brand communicates with different audiences or uses different communication styles for different purposes. For example, a company may want a professional and informative tone for B2B communications, while using a more friendly and engaging tone for consumer-focused campaigns. By creating multiple personas, you can tailor AI-generated content to specific audiences while maintaining consistency within each communication style.

When setting up a persona, you define a persona name to identify its communication style. You can also link it to a Brand Kit, which helps align visual identity with communication style. One of the most important fields is the prompt, where you describe how your brand should sound. This can include tone preferences, personality traits, and communication behavior in natural language.

You also define the output language, which determines the language used in all generated content. If Smart Learning is enabled, the AI will analyze your past campaigns and gradually adapt to your writing style, making future outputs more aligned with your brand voice.

In Advanced Settings, you can further refine how the AI communicates. You can add keywords to include, which ensures important terms, product names, or messages always appear. You can also define keywords to exclude, which prevents unwanted or off-brand language from being used.

You can also select a target audience, which helps the AI adjust tone, complexity, and messaging style depending on who the content is for. For example, messaging can differ for first time buyers, regulars, or deal seekers.

Finally, you define the tone and writing style. Tone controls the emotional direction of the message, such as informative, formal, or persuasive. Writing style defines how the message is structured, such as whether it is promotional, conversational, or more narrative-driven.

Once everything is set, you can choose a persona as default. This ensures that all AI-generated content automatically follows that communication style unless another persona is selected manually.