SMS Unsubscribers Filter to Interactive Segment

The SMS Unsubscribers Filter feature allows you to exclude users who have unsubscribed from SMS messages when creating audience segments. This ensures that your SMS contents are only sent to those who are still opted in to receive messages.

Accessing the SMS Unsubscribers Filter

• Navigate to Audience >Segments > Create Interactive Segment.
• Define your audience criteria.
• Add the SMS Unsubscribers filter from the available options.
• Complete the segment creation by saving and applying the filter.

How It Works

• Interactive Segment Creation: When building an interactive segment, marketers can define specific criteria to target a particular audience. These criteria could include demographics, behaviours, or preferences.
• SMS Unsubscribers Filter: This new filter allows you to automatically exclude contacts who have opted out of receiving SMS messages. By adding this filter, you can ensure that your SMS campaigns are only sent to those who remain subscribed.
• Why It's Useful:
  • Compliance: Helps maintain compliance with regulations by ensuring you don't send SMS messages to users who have unsubscribed.
  • Better Targeting: Improves the accuracy of your campaigns by ensuring messages reach only those who want to receive them.
  • Customer Experience: Reduces the risk of sending unwanted messages, improving user s