Event Definitions

The Event Definitions feature in Campaign Configuration allows you to create, edit, and manage events that track user interactions and campaign performance.

The Event Definitions screen contains:

• Events List: Displays all existing event definitions with the following details:
  • Name: The name of the event definition.
  • Update Date: The last date the event definition was modified.

Creating or Editing an Event Definition

Follow these steps to create a new event definition or edit an existing one:

1. Event Definition Name

• Specify a name for the event definition.
• This name will be used to identify and reference the event in campaigns and reports.

2. Select Table

• Choose one or more related tables containing the data needed for your event.
• These tables will be used collectively to define the event.

3. Filter Configuration

Define filters to specify the conditions of the event:

• Add Filter:
  • Column: Select the data column from the chosen table(s).
  • Operator: Choose an operator (e.g., equals, greater than, less than) to define the filter condition.
  • Value: Set the value the column data should match or compare against.
• Date Column: Choose a date column to track when the event occurs.

4. Attribute Configuration

Attributes add context to your event definition by including additional details:

• Add Attribute:
  • Name: Enter the name of the attribute.
  • Column: Select the data column containing the attribute's value.

Once all configurations are complete click Save to finalize the event definition. The event will be ready for tracking and analysis.