Targeting In-App Campaigns

Once your in-app content is successfully generated, you can make any necessary changes and save it as a draft for later use. If you’re ready to launch, publish the content to prepare it for your SMS campaigns.

To create a campaign directly on content, click on the Create Campaign button located at the top right corner of the screen.

1: Settings

Settings

In this section, you’ll provide essential details for your in-app campaign:

  • Name: Enter a unique name for your campaign. This name will help you easily identify the campaign in your folders and reports.
  • Schedule: Select a time frame (start and end date) for your campaign. You can either select Now (for the start), Never (for the end) or opt for specific dates for the campaign to start or end.

Applications

From the table, you are supposed to choose the applications on which your campaign will be appearing.

Whom to Show

You can choose the targeted audience whom you want to deliver the campaign. You can either deliver the campaign to:

  • All Visitors
  • Visitors that satisfy the filters:
    • Device brand name
    • Model name
    • Language
    • Push permission
    • And more…

When to Show

You can choose the amount of seconds you wait to send after the app-load for delivering the campaign. Also, you can decide on the percentage of page scroll after which the in-app campaign could be shown.

Where to Show

You can choose the screen where the in-app campaign will be shown. You can either choose to display the campaign on:

  • All screens
  • Specific screens

2: Content

After the setting page, click next to advance the content section. You can preview your in-app content. But, you can choose a different content if you do not want to use the initial one. Click Change to choose a different content for your campaign. After clicking the change, you can pick an existing in-app content from the list by entering its name and after selection, you can preview it on the left-hand side of the screen.

3: Delivery

Delivery Control Step

This step provides configurations for the In-app Campaign limitations.

Priority

This option sets the priority of the in-app Campaign. There are 3 priority options: High, Medium, Low. When conditions are met for a visitor to view more than 1 On-Site message, message with the higher priority will be displayed.

Visitor Based Limitation

This section provides configuration for the In-app Campaign display limitation per visitor.

There are 2 types of limitations:

  1. Show to each visitor only once: When this option is selected. One visitor can see this On-Site Campaign only once.

  2. Show with limits: When this option is selected 2 limitation options can be configured:

    1. Show to each visitor up to X times: Sets the maximum number of in-app action displays per visitor. For example if this is set to 5 times, a visitor can see this in-app message at most 5 times. After 5 displays the message won’t be displayed even if all conditions to show the message are met again.

    2. Show to each visitor once in every X minutes: Sets the minimum number of minutes to show the in-app message again to the same visitor can be defined. For example if this is set to 3 minutes, this in-app message can be displayed again at least 3 minutes after the message is displayed.

Summary

In this section, the decisions made in the sections of settings, content and delivery control could be checked before saving the in-app campaign. You can go back to each page to edit the decisions from the summary section.

To save the campaign, customers can press the Save button located on the upper right side of the page.