Once your push notification content is successfully generated, you can make any necessary changes and save it as a draft for later use. If you’re ready to launch, publish the content to prepare it for your push campaigns.

To create a campaign directly on content, click on the Create Campaign button located at the top right corner of the screen. From there, you can select the type of campaign you wish to create: One-Time or Recurring.

1:Target

Campaign Info

In this section, you’ll provide essential details for your push campaign:

• Name: Enter a unique name for your campaign. This name will help you easily identify the campaign in your folders and reports.
• Folder: Select a folder to organize your campaign by clicking the "Change Folder" button. Using folders helps streamline organization and makes it easier to find your campaign later.
• Tags: Add relevant tags to categorize your campaign. Tags make it easier to filter and search for specific campaigns based on the labels you assign.

Target Audience

After filling out your campaign info, the next step is to choose your target audience in the Select Audience section. You can define who will receive your push campaign by selecting from various audience options:

Segment

• Select a custom segment of your audience based on specific criteria, such as behavior or user data. These segments help you target specific users.

Predefined Segment

• Choose from a variety of Predefined Segments, which are already configured based on common scenarios and criteria. These segments allow for quick and efficient audience targeting. Below are the available predefined Push segments:

Push

• Clickers on Web Push (30 days)
• Mobile Push Reachable Users
• Mobile Push Unreachable Anonymous Devices
• Mobile Push Unreachable Contacts
• Push (Any) Reachable Users
• Users Not Sent Any Mobile Push
• Users Not Sent Any Web Push
• Web Push Reachable Users
• Web Push Unreachable Anonymous Browsers
• Web Push Unreachable Contacts

Table

• Select your audience from a specific table in the database, containing audience details like GSM number or additional contact information.

Here, you can select your audience from various available tables in the system. Two tables, master_contact and master_device, are pinned for easy access as they contain critical audience data:

1. master_contact:
   • This table includes audience-related information, such as contact details, preferences, and associated attributes.
2. master_device:
   • This table stores device-related data, such as mobile devices or browsers associated with your audience.

While these two tables are pinned for quick selection, you can also choose other tables based on your needs.

To filter your target audience within any table, click on the "Manage Filters" button. This filtering tool allows you to refine your audience by:

• Column: Choose the data column you wish to filter.
• Operator: Define the condition using operators (e.g., equals, contains, greater than).
• Value: Enter the value to complete your filter criteria.

This functionality enables precise targeting based on your specific filter conditions.

Remote Segment

• Choose a remote segment if your audience data is stored externally, integrating with external databases or platforms to retrieve the target audience.

Tag

• Use tags to select your audience. Select the appropriate tags to filter your target audience.

Application

While creating a push campaign, the Application section allows users to select which applications will receive the push notification. To proceed:

1. Select one or more applications: Click on the "Select Application" button.
2. Choose the applications: In the selection window, you will see a list of available applications along with their platform icons and names.
3. Audience count adjustment: Note that the audience count may decrease depending on the applications chosen. This means that only the users of the selected applications will receive the push notification.

Once the applications are selected, you can proceed with configuring other settings for the campaign.

Exclude

In the Exclude section, you can define which audience groups should be excluded from receiving your push campaign. This ensures that certain contacts won’t receive the message. The available options are:

• Exclude Segment: Select a specific segment of your audience that you want to exclude from the campaign.
• Exclude Remote Segment: Exclude a segment stored externally. This option allows you to exclude audience data from an external database or system.
• Exclude Campaign: Prevent recipients who have already been targeted in a previous campaign from receiving duplicate push notifications.
• Exclude Send List: Choose a predefined send list that you want to exclude from your current campaign.

Control Group

In the Control Group section for your push campaign, you can set aside a portion of your audience to exclude from receiving the push notification. This group is used for later evaluation, helping you measure the effectiveness of the campaign.

• Choose Percentage (X%): Enter the percentage of your audience you want to allocate to the control group. For example, selecting 5% will randomly exclude 5% of your audience from receiving the push notification.

This random selection ensures that the control group represents a balanced cross-section of your audience, providing reliable data for later analysis. By comparing the control group (who did not receive the push notification) with those who did, you can better evaluate the campaign’s overall impact.

It's important to note that this feature is specific to one-time campaigns only and cannot be used for recurring campaigns.

Skip Permission

The Skip Permission option allows you to bypass the usual permission checks for this push campaign. When enabled, push notifications will be sent to all selected contacts, regardless of whether they have explicitly opted in to receive push notifications.

If this option is selected, the system will not verify whether contacts have opted in to your push notification list. Push notifications will be delivered to all contacts in the target audience, including those who have not provided explicit consent.

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Important Note

Sending push notifications to contacts without explicit permission can increase the likelihood of spam complaints, which may negatively affect your push notification deliverability. It’s recommended to use this option with caution.

Optional Settings

In the Optional Settings section, you can customize how the push campaign will be sent to your audience. There are two key options available:

• Ignore Frequency Capping: Enabling this option allows push notifications to be sent to contacts even if they have reached their push notification limit for the day, week, or month. The system will bypass any restrictions on the number of push notifications sent to a contact based on previous sending limits.
• Only select recently used tokens of registered contacts: This checked option indicates that the system will prioritize tokens (unique identifiers for devices or browsers in push notifications) that have been recently active, ensuring better deliverability and user engagement.

Insights

In the Insights section, you can view key metrics that offer valuable insights into your push campaign's audience. Before proceeding, you must click the Calculate button to generate these metrics; otherwise, you won't be able to continue to the next page. The following metrics are displayed:

• Reachable Audience: Number of contacts eligible to receive the push notification based on your selected criteria.
• Total Devices: The total number of devices associated with the selected audience, including all registered tokens.
• Empty Tokens: The number of audience members without a valid device token
• Unreachable Tokens: The number of device tokens that are invalid or inactive, meaning notifications cannot be delivered to these devices.
• Authenticated Tokens:Number of registered and verified device tokens where notifications can be sent securely.
• Anonymous Tokens: Number of device tokens not associated with specific user profiles or contacts.

2: Content

In the Content step, you'll preview, and test your push notification to ensure it's displayed properly across different views and platforms. This section allows you to:

• Preview the Notification: See how your push notification will appear in real-time on Lock Screen, Notification Center, and as a Banner. This helps you understand how your content will look to recipients.
• Send Test Push: Send a test push notification to verify that the content appears and functions correctly before launching the campaign.

3: Schedule & Goals

Scheduling Options

For One Time Campaign

In the Scheduling Options section, you determine when your one-time campaign will be sent. You have two choices:

• Now: Select this option to send the campaign immediately after finalizing the setup.
• Scheduled: If you prefer to send the campaign at a specific time, choose the Scheduled option. You will then be prompted to select a date and time using the calendar and time picker below. Simply choose the desired start date and hour for your push campaign.

Additionally, you can set an Expiry Time for the notification. If a user is not available online with their browser running, the notification will be retried until it reaches the specified expiration time. The maximum allowed value is 28 days. Below this setting, there is an empty field where you can input a number, and next to it, a dropdown menu allows you to choose between minutes, hours, or days for the expiry time. This ensures that your notification is delivered within your desired timeframe.

For Recurring Campaign

In the Scheduling Options section for a recurring campaign, you can choose how to initiate your campaign with the following options:

1. Trigger Periodically:

Start Date: You can set the start date for the campaign as:

• Now: This option starts the campaign immediately.
• Select: Choose this option to specify a custom start date and time.

End Date: You have two options for the end date:

• Never: Select this option if you want the campaign to run indefinitely.
• Select: Use this option to specify a custom end date and time.

Recurring Periods: Click the Add button to define the recurring periods for this trigger. You will see the message "Please add a recurring period."

When you click on Add, you will be directed to the Recurring Settings screen where you can define the recurrence period for this trigger:

Frequency: Select from the dropdown options (daily, weekly, monthly, yearly).

Daily Frequency: Here, you can define how often the campaign occurs:

• Occurs once at: Specify a single occurrence.

• Occurs every: Define the interval for the recurring campaign.

  2.Trigger Externally:
  This campaign can be triggered from automation by using the "Fire Campaign" action.

Additionally, you can set an Expiry Time for the push notification. If the user is not online or their browser is not running, the system will retry sending the notification until it expires. The maximum expiry time allowed is 28 days.

• An empty input box allows you to set the expiry time, and a dropdown menu lets you select the unit (minutes, hours, or days) for this setting.

Save to Inbox

In the Save to Inbox section, you can ensure that your push notification remains available in the app's message inbox. The message inbox feature allows users to keep important notifications accessible for later viewing.

You have two options for removing the message from the inbox:

1. Remove from Inbox in X Minutes/Hours: Set a specific duration (in minutes or hours) after which the message will be removed from the inbox. You can enter the desired time in the provided box and select the appropriate unit (minutes or hours) from the dropdown.
2. Remove from Inbox On: Choose a specific date and time for the message to be removed from the inbox. This option provides a calendar and time picker, allowing you to define the exact removal time.

This feature helps manage the visibility of your messages, keeping them accessible for the intended period.

Hourly Capping

In the Hourly Capping section, you can control the speed at which push notifications are sent. Options include Max Speed or specific rates like 1,000 push notifications/hour or 30,000,000 push notifications/hour. The system will adjust the number of messages sent per hour based on the selected capping value.

Conversion Tracking

In the Conversion Tracking section for push notifications, there are two toggle options:

1. Conversion Goal: When enabled, a dropdown will appear where you can select a conversion event segment.
   Important Note: Ensure that the target audience does not include contacts already part of the conversion goal segment. If people from this segment are included, they will be marked as converted immediately, leading to inconsistencies in your reporting.
   You will also need to set a Conversion Deadline, which defines the time window for tracking conversions after the push notification is delivered. For example, if you set the deadline to "3 days," any conversions within 3 days of the push notification being delivered will be tracked and counted.
2. Visit Tracking: This tracks visits that result from your push notification campaign, giving insights into user engagement driven by the notification.

Drop Condition

In this section, you can define conditions under which contacts will be dropped from the push campaign. There are three ways to set up drop conditions: Segments, SQL and Drop Audience When Not in the Starting Audience Anymore.

1. Segments

If you choose Segments, you will be able to set up filters based on specific criteria. To configure the drop conditions:

• Drop Condition Filters: Select filters to narrow down the audience for the drop condition.
  • Click the +Add Filter button to see a dropdown with options such as:
    • User Data
    • Behavior
    • Existing Segments
    • Relational DB
  • You can also use the Add Group option to combine multiple filters.

2. SQL

Alternatively, you can configure drop conditions using SQL. To do this, you need to Select a Variable from the available options:

• Campaign Name
• Campaign ID
• Campaign Start Time
• Campaign Instance Start Time

These variables help you create more advanced conditions using SQL queries to target specific contacts to drop from the campaign.

3. OR Drop Audience When Not in the Starting Audience Anymore: Enabling this option means that contacts will be dropped from the campaign if they no longer belong to the starting audience. Keep in mind that this may result in a longer sending preparation time, as the system will need to continuously check the audience status before sending.

Google Analytics

In the Google Analytics section, you can enhance your campaign insights by enabling tracking for each campaign flow.

Enable Google Analytics:Toggle the switch to activate Google Analytics tracking for your campaign.

Apply UTM Parameters

• Defined UTM Parameters: Choose from the Defined UTM Parameters dropdown to apply any predefined UTM settings to your current campaign.
  - UTM-source: Specify the source of your traffic, such as dengage or another relevant source.
  - UTM-medium: Indicate the delivery method. Use {{channel}} to auto-fill based on the campaign channel.
  - UTM-campaign: Use {{campaignName}} to dynamically insert your campaign's name for identification.
  - UTM-term (Optional): Define a specific term related to your campaign for targeted keyword tracking.
  - UTM-content (Optional): Customize this field to differentiate similar content within the same campaign.

Save UTM Settings: After defining your UTM parameters, click Save as UTM Parameters to apply these settings for future campaigns.

Confirm and Save: Review your UTM settings for accuracy, then click Save to complete the Google Analytics configuration for your campaign.