Can I edit a running recurring campaign?

Yes ✔️, you can edit a running campaign by clicking on “create draft” in the same campaign

How can I create a marketing automation scenario?Creating Effective Marketing Automation Strategies?

To create an effective marketing automation scenario, follow these steps:

  1. Set Goals: Clearly define the purpose of automation, such as lead nurturing or re-engagement, to guide strategy.

  2. Segment: Divide the audience into segments based on demographics, behaviour, or preferences for tailored interactions.

  3. Outline Customer Journey: Map out the customer's lifecycle stages to identify automation touchpoints and integrate them into the overall experience.

  4. Design Workflow: Establish triggers, decision nodes, and necessary delays to ensure timely and relevant interactions.

  5. Personalise: Customize content and messaging to enhance engagement and foster a connection with the audience.

  6. Test: Thoroughly test the automation scenario to verify functionality and effectiveness before deployment.

  7. Monitor & Adjust: Continuously track performance metrics and use insights to refine and improve automation strategies.

  8. Expand: Experiment with advanced features, A/B testing, and dynamic content to evolve and enhance engagement over time.
    Consistent monitoring and adaptation are essential for long-term success as customer behaviours and preferences evolve.

Can I trigger a campaign with an external trigger?

Yes ✔️, you can do so by following these steps.

  1. Create a recurring campaign and select "Trigger Externally" under SCHEDULE OPTIONS.
  2. Prepare the entire campaign flow, complete tests, and publish the campaign.
  3. On the Menu > Data Space > Automated Flow page, create a new flow with at least one Audience node.
  4. Add a Fire Campaign node, which displays all published recurring campaigns with "Trigger Externally" selected.
  5. Select the desired campaign and audience node.
  6. The campaign is automatically triggered each time the Automated Flow runs.

How can I add more than one channel in a campaign?

Recurring campaigns offer a powerful tool for orchestrating multi-channel marketing journeys. By integrating various channels, such as email, SMS, push notifications, in-app messaging, and onsite interactions, you can create comprehensive and consistent customer experiences.

  1. Define Your Customer Journey: Outline key touchpoints and stages in the customer lifecycle where different channels can be effectively utilized, such as onboarding, engagement, re-engagement, and conversion.

  2. Choose Appropriate Channels: Select channels based on their suitability for each stage:

    • Email for versatile communication.
    • SMS for real-time notifications.
    • Push notifications for engaging app users.
    • In-app messaging for direct engagement within the app.
    • Onsite interactions for engaging website visitors.
  3. Create a Recurring Campaign: Set up a campaign that triggers messages or actions across selected channels at specified intervals, ensuring alignment with the customer journey stage.

By leveraging multiple channels in recurring campaigns, you can deliver consistent, engaging, and personalised experiences tailored to your audience's preferences and behaviours, driving retention, conversion, and overall satisfaction.

What do nodes in a recurring campaign do?

Nodes in the automation workflow:

  • Email: Sends email content to contacts only.
  • SMS: Sends SMS content to contacts only.
  • Push: Sends push content to both anonymous users and contacts.
  • Export: Exports the target audience to a predefined destination under "Settings > Remote Target". Can be used for both anonymous users and contacts.

Action Nodes:

  • Engagement Split: Splits the audience based on reactions (e.g., delivery, open, click) from a previous "send" node.
  • Random Split: Randomly splits the audience according to a given ratio.
  • Decision Split: Splits the audience based on defined criteria, with recipients fulfilling criteria continuing through the green path and others through the red path.
  • Wait: Delays recipients for a specified time before moving to the next node.
  • Join: Merges multiple branches of the target audience.
  • Finish: Ends the workflow path; each path must conclude with a Finish node.

What is the difference between splits in a campaign flow?

Random Split:

  • Customised Audience Segmentation: Allows dividing the audience into multiple segments based on adjustable ratios, facilitating tailored communication distribution.
  • Multi-Channel Distribution: Enables segmenting the audience for different communication channels, offering flexibility in message delivery.
  • Control Over Timing: Provides control over the timing and sequencing of messages by allowing immediate communication and introducing waiting periods.

Decision Split:

  • Decision-Based Segmentation: Segments the audience based on specific event-driven activities, such as purchases or checkouts, ensuring targeted messaging.

Engagement Split:

  • Engagement-Based Segmentation: Assesses channel interactions like opens, deliveries, or clicks to tailor strategies and target specific audience segments based on engagement behavior.

A/B Split:

  • A/B Split Testing: Compares two variations (A and B) of a marketing element to determine which performs better, helping optimize campaigns and improve marketing effectiveness based on real audience feedback.