Changelog

Stay Informed Instantly: Alerts for No Audience in One-Time Campaigns

We have extended the No Audience Alert feature to include One-Time Campaigns. If a campaign is launched with no target audience, the system will now automatically send an alert email to the designated recipients. This capability was previously available only for recurring campaigns.

Deeper Insights into Performance: Multiple Event and Revenue Analytics

We have introduced the Multiple Event/Revenue Campaign Analytics Report, allowing you to track conversions and revenue separately for two events within one-time and recurring campaigns. This enhancement provides a clearer view of how different events contribute to overall performance.

Smarter RFM Segmentation: New Ways to Target and Analyze Customers

We have introduced several enhancements to RFM (Recency, Frequency, Monetary) analysis and segmentation to give marketers more flexibility, precision, and actionable insights. These updates make it easier to create segments, define event-based models, and filter audiences by CLV and RFM scores.

Easier Story Building: Redesigned In-App Story UI

We have redesigned the In-App Story Template UI to make story creation and management more intuitive and efficient. The update introduces a cleaner layout, improved navigation, and clearer previews, so you can build engaging story-style campaigns with less effort.

Smarter Targeting with Geofence Enhancements

We have expanded the capabilities of Geofence campaigns to give marketers more control, precision, and insight. These new updates help you fine-tune when geofence triggers fire, who receives them, and how you can analyze engagement afterwards.

Deliver at the Right Moment Everywhere: Time Zone Based Delivery

We have introduced Time Zone Based Delivery for recurring campaigns. This feature ensures that each message is delivered according to the recipient’s local time zone, rather than a single fixed schedule. Whether you are sending a birthday greeting, a promotional offer, or a recurring update, campaigns now adjust automatically based on where each customer is located.

More Flexibility in Data Export: PostgreSQL and ODBC as Remote Targets

We have expanded the Data Export options in Automated Flow by adding support for PostgreSQL and ODBC as remote targets. Marketers can now export data directly from flows into PostgreSQL databases or any ODBC-supported database. Both options come with a schema/table selection interface or manual entry, depending on your permissions, and a mapping tool to align Dengage fields with database columns.

Keep Track of Every Update: Content Versioning

We have introduced Content Versioning, a feature that allows you to view and switch between multiple versions of your content. Available for all content types except the Image Library, it shows details such as creation date, time, and the user who created or updated each version.

Create Emails Faster: Email Content Template Gallery

We have introduced the Email Content Template Gallery, designed to simplify and speed up the way you build emails. Instead of starting from scratch every time, you can browse a wide collection of customizable templates or use a blank canvas to create campaigns that match your brand.

Smarter Segmentation Without SQL: Interactive Segment with Remote Table

We have added support for creating Interactive Segments directly from Remote Tables. This means you can now define segments using data from Oracle, RedShift, MsSQL, or Google BigQuery without writing any SQL queries 📝. By linking a remote data source and pulling in its tables, you can filter and segment audiences in just a few clicks.