We have introduced several enhancements to RFM (Recency, Frequency, Monetary) analysis and segmentation to give marketers more flexibility, precision, and actionable insights. These updates make it easier to create segments, define event-based models, and filter audiences by CLV and RFM scores.

We have redesigned the In-App Story Template UI to make story creation and management more intuitive and efficient. The update introduces a cleaner layout, improved navigation, and clearer previews, so you can build engaging story-style campaigns with less effort.

We have expanded the capabilities of Geofence campaigns to give marketers more control, precision, and insight. These new updates help you fine-tune when geofence triggers fire, who receives them, and how you can analyze engagement afterwards.

We have introduced Time Zone Based Delivery for recurring campaigns. This feature ensures that each message is delivered according to the recipient’s local time zone, rather than a single fixed schedule. Whether you are sending a birthday greeting, a promotional offer, or a recurring update, campaigns now adjust automatically based on where each customer is located.

We have expanded the Data Export options in Automated Flow by adding support for PostgreSQL and ODBC as remote targets. Marketers can now export data directly from flows into PostgreSQL databases or any ODBC-supported database. Both options come with a schema/table selection interface or manual entry, depending on your permissions, and a mapping tool to align Dengage fields with database columns.

We have introduced Content Versioning, a feature that allows you to view and switch between multiple versions of your content. Available for all content types except the Image Library, it shows details such as creation date, time, and the user who created or updated each version.

We have introduced the Email Content Template Gallery, designed to simplify and speed up the way you build emails. Instead of starting from scratch every time, you can browse a wide collection of customizable templates or use a blank canvas to create campaigns that match your brand.

We have added support for creating Interactive Segments directly from Remote Tables. This means you can now define segments using data from Oracle, RedShift, MsSQL, or Google BigQuery without writing any SQL queries 📝. By linking a remote data source and pulling in its tables, you can filter and segment audiences in just a few clicks.

We have released a new Story template in In-App Messaging that brings a familiar, swipeable experience into your app. Instead of relying only on banners or pop ups, you can now design full screen, sequential stories using images or videos with clear calls to action.

We have introduced Extending the Contact Card, a feature that allows you to add custom tabs inside the Profile section and access contact-specific data in greater depth. By linking tables related to the master_contact table, you can now pull detailed insights directly into the contact view without switching across multiple data sources 🔍