Richer Customer Profiles at Your Fingertips: Extending the Contact Card

We have introduced Extending the Contact Card, a feature that allows you to add custom tabs inside the Profile section and access contact-specific data in greater depth. By linking tables related to the master_contact table, you can now pull detailed insights directly into the contact view without switching across multiple data sources 🔍

Why it matters

Marketers often need a single source of truth when reviewing customer data, but valuable information is scattered across related tables. This feature brings everything together in one place 📊, making it easier to understand customer context, improve personalization, and act on insights faster. Instead of toggling between data sets, you can build a richer contact profile that reflects multiple dimensions of customer behavior.

How to get started

Go to Audience > Profiles and open any existing contact. Click on Add Custom Tab ➕ to create a new tab, choose the related table from the drop down, and select the columns you want to display. You can link up to four related tables and create a maximum of five custom tabs per contact profile. Once saved, your custom tab will appear in the profile, where it can be edited or deleted anytime ⚙️

Visit our Help Guide for more information.