Richer Customer Profiles at Your Fingertips: Extending the Contact Card
We have introduced Extending the Contact Card, a feature that allows you to add custom tabs inside the Profile section and access contact-specific data in greater depth. By linking tables related to the master_contact table, you can now pull detailed insights directly into the contact view without switching across multiple data sources π
Why it matters
Marketers often need a single source of truth when reviewing customer data, but valuable information is scattered across related tables. This feature brings everything together in one place π, making it easier to understand customer context, improve personalization, and act on insights faster. Instead of toggling between data sets, you can build a richer contact profile that reflects multiple dimensions of customer behavior.
How to get started
Go to Audience > Profiles and open any existing contact. Click on Add Custom Tab β to create a new tab, choose the related table from the drop down, and select the columns you want to display. You can link up to four related tables and create a maximum of five custom tabs per contact profile. Once saved, your custom tab will appear in the profile, where it can be edited or deleted anytime βοΈ
Visit our Help Guide for more information.