New Way to Engage: Story Style In-App Messages

We have released a new Story template in In-App Messaging that brings a familiar, swipeable experience into your app. Instead of relying only on banners or pop ups, you can now design full screen, sequential stories using images or videos with clear calls to action.

Why it matters

Marketers often struggle to capture attention with static in-app formats. The Story template makes communication feel more natural and interactive by combining visuals, motion and CTAs. You can use it to showcase new features, promote seasonal campaigns, or share important announcements in a way that encourages users to take action without breaking their flow.

How to get started

Go to Content > Marketing > In-App, open the Visual Editor and select the Story template. Add your story stack, upload visuals, set your background and configure CTAs for iOS and Android. Once ready, publish your story into an in-app campaign or save it for later use.

For step by step instructions, visit our Help Guide.