Deeper Insights into Performance: Multiple Event and Revenue Analytics
We have introduced the Multiple Event/Revenue Campaign Analytics Report, allowing you to track conversions and revenue separately for two events within one-time and recurring campaigns. This enhancement provides a clearer view of how different events contribute to overall performance.
Why it matters
Not all conversions are equal. By breaking down campaign results by event, marketers gain more granular insights into which actions drive engagement and revenue. This helps you identify high-value behaviors π‘, optimize campaign strategies, and make more informed budget and targeting decisions.
How to get started
Go to Campaigns > Flows, select your campaign, and open the Analytics tab. Under both Conversions and Revenue, click Event Details to see totals broken down by event. For example:
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Total Conversions: 10 β Event 1: 7, Event 2: 3
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Total Revenue: $150K β Event 1: $100K, Event 2: $50K
This detailed reporting makes it easier to understand event-level impact on your campaigns. π
Learn more in the Multiple Event/Revenue Analytics Help Guide